The core idea of Seo

Sutra and power are important aspects of Ancient Chinese philosophical thoughts. The duration remains unchanged. The right is appropriate and changes randomly. The power means that important ideas remain unchanged, and collective strategies change from time to time. Today, I am talking about the core idea of Seo. In fact, I am talking about the SEO experience. What corresponds to it is the right. The right of Seo refers to the specific optimization techniques. The sutra is a constant law. Only when you have mastered the SEO experience and experience changes can you really understand the essence of Seo and learn Seo well. It is like practicing martial arts in martial arts novels. It must be done first.

First, Seo and search engines are not opposites.

Many webmasters and friends, the most common target of their Niang behavior is Baidu. Today, Baidu's k-site is scolded, and Baidu's downgrading right will be scolded tomorrow, as if Baidu is the main obstacle for their fortune. But dear friends, you are now doing seo to get traffic from Baidu. Why is Baidu giving you free traffic? You go to the navigation station to request traffic. Will people give it to you for free? The purpose of Baidu's free traffic is to satisfy its own users. Users can find their target content through Baidu, Which is Baidu's goal. Baidu cares about users and does not care about you.

Baidu does not dislike Seo either. Baidu welcomes a good website to Do Seo well, which is conducive to Baidu's indexing. Baidu is really disgusted with the use of cheating methods for Seo for spam websites, because it has cracked down on Baidu's user search experience and affected Baidu's survival. So when you are doing seo, the first thing you need to know is that Seo and search engines complement each other. ranking is done, so do not show off that you have raped Baidu, if the ranking goes down, don't yell at Baidu. First, look for reasons from yourself and see if you have cheated.

Second, the content is king, the external chain is Emperor, and the user experience is king.

There was a saying in the SEO circle that the content was King and the external chain was king. I have extended this statement. The content should be king, the outer chain is Emperor, and the user experience is king. First, high-quality content is the basis for good user experience. Second, hyperlink analysis is still one of the main algorithms of the current search engine. Finally, I think user experience is the core idea. As mentioned above, the search engine's goal is to continuously improve user experience, so the search engine's algorithms must be changing towards this goal.

For example, there is a crosstalk-themed website (for fear of being regarded as an advertisement, hiding the website name ), among the many highly competitive keywords such as Guo Degang and deyun social media, Baidu ranked first in search results. In terms of content, all of his crosstalk videos reference Youku and other video websites and do not have their own video libraries. In terms of external links, there are some good-quality external links on related pages, however, the total number of external links is very small, especially compared with Sina and Baidu encyclopedia under which the external links are put under pressure. Why did a website with no exclusive content and no external link advantages rank first in search results? The answer is user experience. Baidu uses some user behavior-based algorithms to determine websites with better user experience and better user experience. Therefore, it is not surprising that Baidu ranks first in related keywords.

Third, we should pay attention to the improvement of the overall weight of the website, rather than the ranking of a word.

One of the most common problems for Seo workers is that they place too much emphasis on a single ranking. Many Seo studios charge fees based on the number of times they charge for a specific term, when introducing myself, many Seo lecturers also like to say that I once set XX, XXX, and so on to the first place. I would like to say that such Seo studios are very amateur and such Seo lecturers are not involved. Seo is done to improve the competitiveness of the website. It is not the first word to succeed. The purpose of Seo is to increase the overall weight of the website and the overall traffic. The traffic of long-tail words must come more than the main keyword. I used to make a group buying case. The word "group buying" is the first word in Google, with more than one thousand IP addresses in a day, however, the total website traffic is tens of thousands of IP addresses. It is obviously unrealistic not to rely on long tails.

I used to work as an engineer in a search engine company and have some knowledge about the search engine algorithms. In general, the search engine ranking is mainly based on the relevance of web pages. However, because of the possibility of webpage relevance cheating, the concept of website weight (which is called authority by some people) is introduced, relevance and weight are important to web page rankings. The ranking of search results is in the form of web pages, while the website weight is in the form of domain names. If you only pay attention to the ranking of a word and make great efforts to build a single external link of the anchor text for a single webpage, the word may be well ranked due to high relevance, but for the whole site, but it is of little value, and it is easy to be determined as cheating by search engines.

Fourth, the only constant change in search engine algorithms is change.

No one knows the number of search engine algorithms, because new algorithms may be generated every day. The number of times that a search engine algorithm is updated each year is not frequently known. It was rumored that Google's ranking rules were updated several hundred times a year. What is this concept?

Many webmaster friends like to ask me about the search engine algorithms. In fact, this is a very difficult question to answer. The search engine not only increases the number of algorithms, but also changes the weight of each algorithm. We did seo a few years ago, and we could get a good result after keywords are piled up. After the algorithm was changed, we also had a good effect on external links in mass forums. Then we built a group of blogs, now we are doing social sharing on the site group and click farming. Search engine algorithms are changing every day. As Seo workers, if you don't want to get rid of them, you need to study new algorithms and perform experiments every day. If you rely on the SEO knowledge you learned a few years ago, I am afraid you are very difficult to solve the problem.

Fifth, calm is the best working attitude of SEO practitioners

Search engine algorithms are constantly changing. As SEO practitioners, if you cannot calm down, you will have to change your mood with the adjustment of search engine algorithms every day. "The website has been hacked !" "I finally recovered ." "The website is K again !" "Recovered again !"...... In this case, no matter whether your project is well done or not, your health is not good.

I have done nearly a hundred websites, but I have never submitted them to Baidu before. Why? Because I'm calm and don't have to worry about this, Baidu will include you later. At the end of June this year, a website with a very high quality was destroyed by K. This website did not have any cheating means, and it was all high-quality content, be sure to launch various relationships to learn why K is being used. However, I am still calm, because I know that there is only one reason why such a high-quality website is compromised by K, that is, Baidu has a problem. After that, I updated my website as usual. Even if I hadn't recovered after more than a month, I was still very calm. As a result, my website was restored a few days ago. So what I want to say is that as long as you do not cheat, nothing will happen.

Now Seo is hot and more friends are learning Seo, but I hope you can read this article carefully before learning Seo. Understanding the core idea of Seo cannot immediately turn you into a SEO Master, but to become a SEO Master, you must master the core idea of SEO. In other words, the core idea is Jing. Only by mastering Jing can you really understand Seo optimization skills and improve your SEO skills.