The design of title text in visual design

Before I put the graphic design of the visual presentation is divided into: composition, tone, elements and content of the four major components, so I divided into four parts, which elements are divided into the title, the main body and three parts of the scene, today is about the title part. Before you talk about the title design, let's talk about the basic premise of these four parts:

Order

Goal

What do we do for a design? The company asked visual designers to do art packaging ads for what?

Money!

Purpose

Our company is listed operating companies, the company exists to profit in order to make money, our visual designer is packaging, we aim to the company's product art packaging do a good job, so that users have visual enjoyment, better guide to spend, earn the money of users, so we do is the commercial design.

Users agree with us, can let art guide them to more happy to browse, to consume our products is our success.

Therefore, business design must be based on the user's point of view.

Good design habits

Because our design is from the user's point of view, it is recommended that each time the design is completed, first ask yourself, you can ask others to test, if you are the user, see if this design attracts you, whether you are willing to read the characteristics of the user

Most people are always busy, life in a hurry, the general outside of the offline advertisers to see not more than 3 seconds, what can let their eyes stop? Network information Dazzling, how can you quickly browse and click the user to stop the view? In fact, you are all users, ask yourself-it must be a visually compelling advertisement that attracts your attention, as well as advertising text that you are interested in.

Online advertising is mainly based on banner, the reason is the same, can let the person who walks to keep sight, can let in the neighbor Luo everywhere to browse the website user to stop the line of sight advertisement, must be sufficient visual impact and capture force plane main body, another is to highlight the sensitive title and key words.

Title text article

Graphic Design In addition to the visual to give people a beautiful enjoyment, more important is to the vast number of consumers to convey a kind of information, a concept, so in graphic design, not only pay attention to the appearance of visual beauty, but should consider the transmission of information.

The title is mainly to express the advertising theme of the essay, general in the graphic design played the role of the finishing touches, to obtain the instant effect of the impact, is often the use of literary techniques, to lively and exciting short sentences and some image exaggerated methods to arouse consumers desire to buy. Not only to win the attention of consumers, but also to win the psychology of consumers. (Referencing the net text)

The most basic requirements of the title:

Clear

Excuse me, three seconds above banner who can see clearly write what? Who can hold the eye?

The three main characteristics of the title:

Logic

The title choice should be concise, easy to remember, the general strength of the phrase, not necessarily a complete sentence, there are only brilliantly words of the phrase, but it is the most important part of the advertising text.

Title text is not suitable for too long, often three or four words for a pause, as a designer, to know how to refine the title of the primary and secondary and grammatical logic, so that the audience can read a sudden catch goods expressed meaning, such as: I believe I can fly! Design time, you can refine: I believe, I will fly, refined immediately understand the purpose is that I can fly; everything is possible, pause should be: all, all possible; technology people-oriented, pause should be: technology, people-oriented, technology how? is people-oriented, accurate text extraction, can enable users to quickly capture the key words.