The development and influence of Alexa rankings in China

The recent Alexa World site rankings let some Chinese websites "gripped". Because the Alexa frequent change ranking algorithm, makes some Chinese website's ranking drops sharply. According to statistics, previously in Alexa ranked the top 1000 of the site, was emptied or lowered rankings of the site probably in 30%. The recent rankings have fallen sharply and the site has been emptied to include a number of VC sites, such as Cool news, post easy, popcorn video, and more than 10. (First financial daily)

the reason for the popularity of Alexa site rankings in China

China's Internet development in a short period of 10 years or so, but the rapid development of the inevitable need to match the mechanism, such as the relevant laws, regulations, environment and so on. According to the characteristics of Chinese Internet projects, the possibility of profit in a short time is very small, even some one or two years or more, and during this time, to get their website to identify, prove value, the company's assessment goals, etc. (perhaps these are to VC certification), which requires a quantitative data to measure its value, The amount of traffic has become an important factor, which necessarily requires an authoritative ranking mechanism. and the site authority ranking is as a small and medium-sized site of life-saving straw, and when your site really developed shape, there is a perfect profit model and income, this Alexa significance is not big, your site's value can be reflected in your financial statements. In the global web site ranking mechanism, only the Alexa site is the most widely used, the most authoritative third party ranking agencies. That's why Alexa is prevalent in China.

Alexa site Rankings in China the depth of influence

Where to do the site in China friends, no do not know Alexa site rankings. The author is in the late 90 more began to pay attention to and love the cause of the Internet, 2000 has its own personal website, has nearly 10 years of internet history. Therefore, the basic witness to the Chinese Internet development of the most cold and most glorious history, Alexa at that time has not been too much attention, but from 2001 onwards, Sina, Sohu, NetEase and other big-name internet companies have been successful, stirred the entire Chinese internet, and China's Internet at this time to enter the new high-speed development of the golden period, A batch of new sites, new webmaster springing up, the number of websites in China has increased dramatically, the domestic investment environment significantly improved, and in order to prove the value of the site, this time especially prominent. The impact of Alexa began to expand, when talking about the site, almost all the industry will blurt out: Your site Alexa rankings how much? You say, Alexa influence how deep?

Alexa site rankings say love you not easy

Alexa ranking algorithm has been frequently adjusted in the last year or two, and mainly for Chinese websites, which makes China's Web site ranking concussion particularly strong, last October's adjustment made many of China's Web site rankings began to decline, including Sina, NetEase and other such "leading" site. At the beginning of August 2007, the author in the analysis of Guanghan online access volume, it was found that this time Alexa rankings is not normal, often data loss and empty, and then I looked at the same level of other sites, also appear the same problem, which I believe Alexa in making some adjustments, Sure enough in the past few days coincidentally by numerous media reports out, Alexa ranking mechanism and punishment at the same time began. When can China's web site have a stable and healthy ranking mechanism?

According to the Alexa ranking rules, only for the installation of Alexa toolbar users to carry out statistical analysis, it is only the sampling data and a certain coefficient of the algorithm, who knows how many people in China really installed the Alexa tool bar? According to the Guanghan online Access data analysis, installed the Alexa toolbar users accounted for the total number of users 2~3%, according to the China Internet Network Information Center (CNNIC) published the 20th China Internet Development Status Statistics report, as at the end of June 2007, China's Internet computer numbers reached 67.1 million, According to the above data can be roughly estimated in China's Internet computer installed Alexa toolbar users around 1.3 million to 2 million (but believe that Alexa has a coefficient to expand to the world scale). Compared with 130 million of the Internet users, the more than 1 million is indeed unrepresentative, but it has become a competition for Chinese web sites of the user community.

Alexa cheating is indeed China's website is the most serious unfair, whether you say VC attention or attention, but it has more or less impact on investment decisions and the development of the Internet industry. This is how not to let many webmaster sought after? From the Alexa regular collation of the situation, cheating will eventually be affected by certain, what we really need is a fair and healthy Internet environment!

Alexa rankings and user experience which is important?

In the author's point of view, I value the user experience, because, Alexa ranked high not necessarily user experience good, it will appear unstable factors, and the user experience is good, will certainly create Alexa ranking high, this point from Facebook, YouTube and so on can be seen. Here says the user experience, mainly is the website function, the humanized design, the very good Man-machine interaction UI, solves the user's demand and so on, that website will form the very good user viscosity. I believe you even if not to control what Alexa, it will favor you.

Therefore, I suggest you webmaster, many spend their minds on the user experience, how to solve the user needs and so is the real development of the way, otherwise can only be a flash in the pan!