The development of Google in China from the point of view of brand

Source: Internet
Author: User

I just saw a news from Google yesterday:

The latest version of Google Earth 4.2 has been released, and it is highly recommended that you download it immediately, and this version contains an interesting thing: Google Sky. The function is like a "virtual telescope" that allows users to "travel" among billions of stars, Reuters reported. It allows the user to view and magnify 100 million stars and 200 million galaxies from the Earth's point of view. It can also display stellar evolution, stars, high-resolution images from Hubble telescopes and galaxy guides through different layers. A local space layer allows users to click directly between stars, galaxies, and nebulae that can be observed with the naked eye or small telescope.

Once also heard that Google has a plan to land on the moon, do not know is true false? But one thing is right, Google is exploring the future of technology, search is the gateway to the future world, all Google is trying to advance what people think.

Of course I am talking about the foreign Google, and the domestic Google is another thing, not recently there is a news:

August 20, Google (Google) cooperation with the Tianya two products officially launched. "Tianya Question and Answer" (wenda.tianya.cn) and "Come On" (laiba.tianya.cn) respectively. Industry insiders believe that this is Google by the end of the Earth platform, curve and Baidu two important products----"know", "stick" for the important cooperation of positive competition. At present, the site by Google to provide technical support, and Tianya responsible for day-to-day operations management.

Google also produced, but the quality is very different, can be imagined.

Do not know is Google because of China's Baidu competition, have to fight in this way, or through the form of product alliances, to occupy some areas of the market share? Although I do not care about the search engine, but I know a great company, each of its actions should be respected, because Google's brand is the world's No.1, but in China to do things, but has lost the style of Google. In China, I have seen Google do similar to hao123 navigation, plagiarism kooxoo life Search, Google Input method and Sohu lawsuit repeatedly, even Google employees spoof Baidu is so not creative. And today Google and the market, thunder, the end of the marriage, cooperation and even a little obsequious dare not have any voice, these things let me to China's Google see no hope.

The Gucci group, which has brands such as Dior, Louis Vuitton, Hennessy, Givenchy and Champagne, prefers to lose money and not be willing to lower its brand to cater to some low-end markets, hoping that Gucci will be equated with luxury in people's minds. Although the Internet currently does not exist luxury brands, but to some extent, some high-quality high-end companies will gradually show such a Nu Duan, and Google is likely to go ahead, whenever you think of Google's understanding is: technology, innovation, imagination, I'm talking about Google.com, not google.cn.

Maybe today, very few internet companies have been concerned about the growth of their own brands and the value of the brand, as the market matures, network brands will tend to the development of traditional brand rules, which is determined by the market economy, and has not yet experienced, because the industry is too young. The trend and development of the future is always accumulated in the casual circumstances of all people, Rome is not built in a day.

For google.cn I feel more regret, in China did not see a stand upright and vigorous work of Google, do not let me imagine this is Google. I am not g powder also and Baidu have no relationship, just from the business and brand point of view to illustrate my personal point of view, you do not agree at all.

Business, Brand is the core of the competition is the killer.







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