The development of Light blog: How to increase the user viscosity of core users

Article Description: the future of light blogging--the bottleneck of dot-dot network development and the improvement plan.

First, the development bottleneck

Light blog Because of "exchange based on interest" and different from the blog and microblogging, and for Dot network, whether it is an interest or communication is not done well.

Interest, although a point of focus, but in terms of interest, the point of the core interest has not been strong enough. Or, not strong enough to be able and broken down some of the paste, compared to the forum, this is due to the core user circle is not strong enough, on the other hand, the dot net interest is too narrow and small audience--from the search point of the hot tags can see the interest of the user focused on small literature and small fresh class, The point of the main function does not highlight its interest in aggregating this feature, or is not strong enough. And of course there are some other technical issues such as the organization of network information, but we are limited to professional knowledge today without further discussion.

And the communication, is the point dot net should do well but did not do well part. SNS community is mostly due to the user communication and aggregation and development, because users do not communicate and dispersed and backward.

However, is it difficult to communicate based on interest? Not so, from some Baidu Bar, forum, in fact, some sites based on interest can make people with the same interest in a place to express their views, across geographical identity restrictions, making it easier to find spiritual ownership. and Dot dot net itself propaganda advertisement also manifests, the world has the common interest is how many people. Since the exchange based on interest itself should be more beneficial to the exchange, then dot network should play its interest aggregation advantages, increase the exchange between users, otherwise no one interested in their own interests, users can not really aggregate up.

Focus on the core of development, can truly develop. To Renren and happy net do contrast, there is also "stealing food" such applications, in the "stealing food" downhill, Renren still has a large number of users stationed in everyone, and the original long-term in the network of white-collar users are gradually turned to the Sina Weibo. The reason is that Renren has its own core function--------------to provide a platform for information dissemination of college real-name users. and Dot Dot network want to finally develop, should be based on the exchange of interest should be as the core core, focus on the focus, will not because of other branches affect the long-term development of the site.

Second, improve the function of the website to increase the characteristics of the site

The so-called group of interested groups can be counted, but on the other hand, the Internet era site division of labor and meticulous, why do we not go to a more detailed division of the site? Like to read the watercress to see the book review, like the movie to Time network. On the other hand, Qing, everyone station, light blog community springing up. Dot Network from the vertical comparison, spell the traditional forum, stick to the user base for a long time, from the horizontal comparison, there is no significant characteristics. So is it possible that this first light blogging community will be the pioneer of the light blogging community, just as it is with rice as a stepping stone to Twitter?

The main way to increase the site's characteristics is to improve the website function.

1. Improve the user navigation mechanism. For the first time registration point network users, it is necessary to take the initiative to guide them to use the DOT network the most core features of the most features. If you are building a personal growth mechanism, you can even make such navigation a part of the growth mechanism.

2. Develop PC client. Dot Com Blog subscription information and the blog information under the tag is updated in real time. Such a site if there is no such a pop-up effect of the PC client, users are either lazy to refresh the page, or too fast to see the update. Adding PC client is a significant embodiment of UCD design principles and should be paid more attention to.

3. Improve and strengthen the application of label subscription. A significant problem with today's tag subscriptions is that it is not valued, although it is always on the right side of the page, but multiple subscription labels do not appear in a permutation, and a label is too narrowly related. In general, we do not use too much, each time to repeat the search is not too convenient.

4. The two-way choice of interest. Since the dots have always attached importance to the exchange based on interest, in addition to User initiative to find, point should also help users find like-minded "good friends", such as users create a new blog, Dot network system through the database matching, for users to find a similar theme blog, for users to recommend common care bloggers and so on. Such a two-way selection can be reflected in the dot Com users in every process, so that users more convenient for the exchange of interest.

How to increase the viscosity of users from the user circle

"Viscosity" is an important measure of customer loyalty, it plays a key role in the brand image of the whole company, especially for SNS community website. Dot com is a community based on interest, but whether based on people or on the basis of interest, there is a social network of users, the former is the original social interaction circle, the latter is from the common interest extended social network. So for dot network, we can also from the user composition to talk about how to increase user viscosity.

When we analyze users, we are always accustomed to layering to analyze users, unlike the traditional SNS community where the user status is basically consistent (except for a few opinion leaders), there is a peculiar user-circle effect in the users of the light blogging community. We find that its user base is presented with the following user circle effect. Into the core user circle and the perimeter focus on the user circle.

For dot-dot networks, the core user circle has two kinds of situation, one is the enthusiasts and professionals, such a small number of core circle but high quality, peripheral focus circle can only stay in the state of concern, and the other is some do not need too much expertise, such as food, tourism, Such a core circle has a large number of different quality, peripheral focus is easy to join but also prone to conversion frequently-most people only at a certain time of particular interest in a particular thing. and the whole outer circle presents a large number of people, it is difficult to maintain the user viscosity, interest in a wide range of changes and other characteristics.

Now overall, the light blog is basically the core users of all the peripheral focus on the user circle, the periphery of the user circle is concerned about the core user circle or slow to join the core user circle. According to the famous "28 rules", although the point has been stressed that the whole China focus on the same interest is very many people, but in fact, the real support of the site's long-term development is a core user.

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