The development prospect of micro-letter applet from Chrome app-Other synthesis

About the micro-trust program news is a hot topic in the Internet news these days, all kinds of speculation is endless. The applet is only in a beta phase, but in 2010 Google has also developed Chrome apps based on Chrome browser, which are two different products, but in many places there are many similarities, for Chrome

The app's understanding may be helpful to our analysis of the small program's hair and foreground.

About micro-letters and chrome

The first is about the status of micro-mail and chrome two platforms, micro-mail to the monthly active users of 700 million and chrome only mobile version of the number of users, both have a huge mass base, the Chrome App Store, a wide range of applications, games, Program expansion has brought a huge expansion to Chrome's usage scenarios and functions, the various applications built around the browser help Google refine its browser's functionality to meet a variety of needs, while good scalability has also given Chrome a reputation and a lot of use, and micro-letters, After a long period of development, has long been not a simple instant messaging software, after the launch of the public number and enterprise number, the upcoming small program can be said to a certain extent, once again enrich the function of micro-letter and use of the scene, anyway, It can be foreseen that the small program will bring many changes and development possibilities to the micro-letter.

About Chromeapp

In Chrome's App Store, there are four categories of applications, games, themes, and programs that can be further divided--browser-based applications and themes, and other applications and games, more like a separate program and application based on Chrome than the former. It can also be launched and used offline, and Google has also developed a Chrome app launcher that allows these apps to be used independently of browsers.

However, it is worth mentioning that one months ago, Google announced the end of the mainstream operating system of Chrome app service support, which refers to the app is the second type of relatively independent applications and games, and all kinds of program development and theme services will continue.

Google's move is due to a number of reasons, the first is the Chrome app itself, in contrast to the traditional desktop-level App,chrome app more lightweight, rely on the Internet, users can easily switch on different devices and use. At the same time, his shortcomings are still very obvious, as an application, the Chrome app does not have the ability to meet users when they need enough professionalism and more power to entertain, and in today's increasingly ubiquitous cloud service, his advantage in sync is no longer obvious.

The opposite of the Chrome app is that the number of themes and applications in Google stores is huge, and they are the main audience in the App Store, across the wide range of browser-using scenarios that meet the needs of all users. All kinds of expansion and cooperation can give users a good enough experience, this is the chrome in some depths of the user's Word-of-mouth effect is obvious, but also a high degree of user loyalty is an important factor. However, the Chrome App store itself's entrance is not obvious, and, as an application to expand their use of complexity relative to the general app is larger, can not give users an intuitive user experience improvement, so, in the popularity of a certain number of deficiencies and deficiencies.

All in all, Chrome app has done a good job at the browser level and has done a good job of improving the user experience, but it's too lightweight and tied to its own development in a standalone app, but the notable Chrome app is a lot of desktop-level apps, There is a certain amount of Andro in the mobile end, but it is not deep, but there are some similarities and differences between the small programs which are mainly oriented to the moving end of the micro-letters.

About Small Programs

According to the information already published, the applet is more similar to the Chrome app in the mode, the micro-letter is only as a portal, the interaction and collaboration between the applet and the micro-letter itself is not a small program direction. This is also easy to understand, the micro-letter itself has a high degree of completion, Third-party expansion is likely to make the micro-letter become bloated, affecting the user experience. Small programs do not need to install, compared to other applications more lightweight, users need to use this feature, by scanning code or search to find applications, and micro-letter advocated by the "run away" concept is consistent, bring a more lightweight use experience.

In this concept and operating mode, the expected use and specific user feedback and ultimately can be achieved by the results are difficult to predict, but for reference to the performance of the Chrome app we can still make a general judgment and speculation.

The wide range of applications that shine in Chrome apps is largely due to the excellent adaptability of these applications, the increased productivity and efficiency of users, and, in a sense, the application of a tool class and service class, which is also predictable at the level of small programs. On the one hand, for a new application, tool-class app can always be more easy to realize its value, just as people can more easily feel the value of the alarm clock, and only after a certain amount of use to be able to feel the usefulness of Weibo, which is why Apple to promote the iphone rich app The store is used for more tool class applications. On the other hand, the small program as a micro-letter internal function, destined to require the user through a multi-level click to open the program, in such a premise, various types of service and tool app its good adaptability and low frequency at the individual user level can be very good for the small program, coupled with its "run Away" characteristics, A predictable range of tools and services can be used in small programs that perform well.

As an application, the applet is richer and more powerful than the first two expanding public numbers and service numbers of micro-letters. And the first two and rely on micro-letter strong user volume and communication power in the user operation has made good results, there are still a variety of rely on the circle of Friends of various marketing activities to draw users, and the small program its own portability and operation of a "one-time" characteristics of the activity has a good adaptability, can be foreseen in the small program richer functions can bring more influential operational activities.

In addition, Chrome

The advantage of the app is the seamless switching and operation that comes with portability and cloud storage, but its lack of professionalism and entertainment has become a limiting part of its development. The small program in the light of the characteristics of more outstanding, and the mobile end of the professional and entertaining requirements relative to the desktop side requirements are lower. All of these factors show that the micro-trust program is more adaptable and possible than the Chrome app, but the shortcomings of the applet are also obvious.

As many people have mentioned, small programs need to enter from the micro-letter, compared to the general app more than one step of the operation, it can be foreseen for the development of various High-frequency app will have a great impact on this issue, the Chrome app has developed a chrome App launcher to solve the problem, however, it is clear that the micro-letter will not reproduce the opening of a new portal to solve the problem. At the same time, the traditional mobile app is a feature of easy and fast switching and use of different types of apps, and the small program in the "run out" concept is obviously not supported by this, which in a sense also restricts the use of a part of the program, but also to a certain extent, the use of micro-letter will have a certain impact.

From Chrome app to applet

To some extent, the two are very similar in many ways, but compared to the Chrome app, the small program based on the advantages of the mobile end is more obvious, and the platform itself is more fit, more lightweight, more rich use of the scene, with a more powerful way to spread, These are the keys to how small programs can create possibilities in the future. At the same time, the limitations of its own platform will also affect the development of small programs. To avoid weaknesses, with their own strong communication force is the development direction of small procedures.