The difference between medical SEO and general industry SEO

I just entered the medical SEO more than a year ago, has been doing is the general industry SEO. When I first came to medical care, I watched others do things that were not the same as what I had done before, and I felt a little confused and started to have some.

How to say, for instance. We do the general industry SEO, for the moment do not say competition and so on, said how to do the rank of the station. Veterans talk about, outside the chain, content, and then the site structure user experience Well, basically good, has been sticking to the chain and the content of the construction, generally will not be a big problem. And I just entered the medical, looking at the extrapolation of a large pile of classification platform, yellow Pages and so on, such as List network, good speakers, electromechanical home and so on these sites to send articles and URLs ... I have a bit of a point: if you do outside the chain, but also calculate, but the chain will be a broad degree ah, this ... Then a friend and I said a: General manipulation optimization effect is relatively slow, and the medical competition is big, outside push the platform, in some long tail will have certain advantages, the effect comes fast. That's the only relief I've ever had.

Then in terms of user experience, the general industry is focused on the user's viscosity, as well as on the search engine friendliness. Obviously, pictures, Flash, and so on, as well as the various calls of JS, the processing of these will be good for search engine friendly. and the medical user experience, seems to pay less attention to these, after all, medical care is a profitable and competitive industry. Of course, pictures and Flash,js must also be handled well. The main point is that the medical user experience is guided, what is guidance. Target patients or target users come to our site, we have to use a variety of ways to communicate with our consultants through business communications, which can better promote the patient's treatment needs. For example, some of the symptoms of patients with disease, treatment sensitivity of the topic, appear in a suitable location, plus a business link to guide their access to our business through. For example, beauty hospital acne treatment class, maybe patients want to know acne printing treatment, then, we happen to have a message is about this topic, and then perhaps we may have a very good quality of consultation and even produce benefits. It's a little simple, but that's the way it goes. And the emphasis is still two words: Guide. We want to do all the search engine friendly way to guide users into our business communication, then we succeed in the first step.

Here's a three-tab keyword selection. Everyone in the general industry to choose the three tag words and expressions are estimated to use the same method: Baidu Drop-down box, related search, Baidu Index (long tail word is another matter), the industry special words (such as some mechanical supplies name, etc.), area matching words. Medical treatment is different, most of the disease words are not regional, meaning that you search for a beauty, there will be a national beauty related rankings, rather than regional beauty hospitals, or institutions (excluding bids). So when we choose, if you have a very strong team, you can choose to do these special words without the culture directly. Otherwise we are generally matching the region word. General medical diseases and many diseases, and the competition is big, we choose disease class do not practical keywords, this general to bid. So we are more inclined to Beijing Beauty hospital which one good? Beijing's best beauty hospital, such as the words, not to say Baidu Index, because medical search all kinds of, and there are bidding, so it is difficult to pinpoint the precise positioning, we can only walk some brand effect words for the regional matching.

What should I write about medical articles? The layout of the word around is definitely needed, but more or more guidance, plainly, a disease to say unclear, but not to say what can not read out of that kind, to have a certain doubt left to patients, and then in the appropriate time to add business links, guide users to consult. Maybe other industries we'll make a thing very clear and detailed, very valuable, this can let the user affirmation you, and medical treatment is ultimately a Web page of Business Pass conversion, consultation to the network registration conversion, said simple, to spend time and Kungfu is an unknown.

About the medical links, the author does not know why many hospitals swap links are not very attention, may be placed on the platform outside the push, as for why, the author really do not know. But the medical link is still to replace the medical related bar.

Finally, in mentioning a point, the appearance of the business pass in the end of a few seconds appropriate? This is also the author left to discuss each other, sometimes we do SEO of their own point to see the article, a jump out of a business, feel very uncomfortable, also do not like. So how much time does it take to get out of the business? Everbright Medical Seoer, can study.

This article is from Kunming East Anus Bowel Hospital (www.kmzcyy.com) NET arranges original, welcome reprint, reprint please retain copyright and link.