The difference between the portrait processing in Chinese and western graphic advertisements

Translator's words : Remember when the design class, there is a design teacher Hang Wai to talk about the gap between the west and the plane ads, the Chinese and western print ads in the portrait processing differences, said in China, the image of the advertisement is intact to put in, For fear of not putting the whole person in. Others do not know that the inside is personal, and in the Western print ads, more simply to intercept a part of the portrait, even a part of the body's back, or the corners of the mouth and so on.

Or this is in line with our experience, at least, in many of the ads around us, if it involves portrait, is to put the whole person or the whole head into, or a beauty in the flirt, or an old man holding a bottle of what things look like, rarely show the body of a part of the details. Perhaps, there is no one who is wrong and who is bad, but in any case, the proper shearing of a portrait can really make the whole picture more impact and attractive.
Every interesting portrait often comes from a picture of the upper body, and the courage to cut them makes it possible for you to attract the reader's attention.

Figure 1

Like the picture in Figure 1, if you think they're all familiar with it, it's because they're too real, these pictures are typical standard photos, although each person's posture or background slightly different, but there is no essential difference. This is where the design begins!

Of all the print images, the fastest and most attractive is always a person's face, whether it is with a pile of text or with other patterns, the human face pattern is always kept in our memory for the longest time.

You might argue: I've seen a lot of people's portraits, but I've never been able to remember them. This is usually because of the same reason: they don't get your attention, they're just quietly imprinted, you don't know who he is, you always confuse different portraits-because they have no characteristics.

The characters inside are certainly not open to talk to readers and get your attention, but a designer can do it, here are some tips:

To scale the photo and set the center:

Figure 2

The first thing you have to do is make all these photos have the same size, and make them look like they were photographed at the same distance (careful comparison between figure 2 and Figure 1), this is not difficult to do, as long as in the drawing software, you can drag the size leads to their forehead, The eyes or chin are basically in the same position, and then drag a vertical lead to the middle of them (Figure 2). Most men have the same head size, but women have a smaller head. and the center line is usually where the focus is.

Come on, pick up your "knife"! Boldly cut down, like this:

Figure 3

And then, in typesetting, that's it! ——

Figure 4