The diversity of Internet development 90% will fail

If Mr Li Dongxhen was given an opportunity to choose, would he be steadfast in implementing TCL's internationalization strategy? My answer is sure, the company, business, brand internationalization There is no mistake, but I think if there is another chance, Mr. Li may choose to ~! at different time The development of diversification will produce a series of problems, regardless of the mode adopted, mergers, acquisitions, investment and so on, many economists, said: the diversified development of enterprises, whether related to diversification, or unrelated diversification, 80% of cases is a failure! Although everyone is talking about integration, talk about synergy effect ~~!

So if you give Mr. Xingdong a chance, will he let blog China do so much? If in the traditional industry, diversification will cause harm, I believe that the diversification of the Internet construction, 90% will fail. The diversity here, in a broad sense, refers to the integration of different areas, different markets, from the narrow sense that the pursuit of the same area to cover all the content of the efforts! There is no denying that 10% of the enterprises will be successful, perhaps they live well, but this depends on many aspects, such as market policy risk, economic conditions, market competition intensity, resources, the integration of internal culture! Wait But these 10% of the integrator's aim is not only to pursue market share, sales but to integrate ~! And we're almost 90% integrated just to chase the market ~! is not in the enterprise is terminally ill, is in the fast long body stage!

Market segmentation, which is the property of the market, when an emerging field, market or product birth, after a period of time, will be subdivided into two or more than two market segments or products, services ~! Web-blog appeared, from the form immediately appear wap-blog, from the provider to see, portals, all kinds of vertical sites, Im tools immediately follow up, online games, immediately divided into: RPG (role play), ARPG (first person role play), SLG real-time strategy, puzzle class, Of course, we can further subdivide, from the traditional industry, cars, computers, also proved this trend!

Two days ago I saw an interview with Kotler, he said that the Internet has not changed the nature of marketing, I fully agree, I personally feel that the Internet is only to speed up the process of information transmission, acceptance, interaction, so we will say that we are in the era of information explosion, but at what stage of history, as long as the emergence of new media, Will certainly cause the information to expand! From books, to newspapers and magazines, to radio, and then to television media, every time there is a new expansion of information! and marketing theory from product supremacy, brand first, to the current positioning of the supremacy, there will be related changes, personally think that information is the decisive factor! Shi Yuzhu's story should be one of the best annotations ~! There is no limit to the market! Non-network and entity ~!

It's hard for me to understand why so many sites have so many acquisitions? If MOP's merger is set up, what I want to say is that he's just chasing: Capital! It's a symptom, not a radical solution ~!

The above is just disorderly write, everybody looked, feel wrong, also don't be angry ~!