The ecological chain theory of Tencent QQ

Tencent, the development of software and the purchase of server bandwidth and other resources, in the years before the free to provide users with IM services, and also tried to walk the road of advertising sales, unfortunately, because of user positioning and IM as a carrier and other practical factors, advertising sales of the road is not smooth, so also created the reportedly 2000 nearly 500,000 sale of things, Sales continue to develop, finally found that the user's reliance on QQ is not a little two points, too many users.

With the high school graduation into the university, and the past friend apart, QQ has become the main means of keeping in touch, of course, there are too many factors, and finally let the user will have their own relationship into the QQ, QQ number is no longer a number, so Tencent began to provide a variety of value-added services, make a big profit, and is not a third party to make money, But the user who makes the direct profit, and the user, can not spend money to continue to enjoy basic IM services, but also good, in order to make their own QQ image or space more beautiful, need to spend a little money, but users are happy, because these things like clothes, affect a user in the eyes of another user in the image of the problem, Meet the user's psychological needs, money is not hard to earn.

Here, the content of the food chain is a variety of behaviors between user relationships and users, users in the use of the barrier-free contribution to these content, is the contribution of the use of IM services, users do not need to contribute to these substances to pay any effort or cost, use these content and user psychology, sales value-added services, This is the ecological chain of Tencent.

(QQ users only in the use of the process with the provision of content, to provide content and efforts to pay little, so the income is almost no.) ）