The education industry in full swing, what kind of investment is the real way out

In the past 2014, the domestic and foreign online education industry investment is in full swing, this point, just look at the entrepreneurial media, education industry portal news and reports can be learned.

What should we invest in online education?

This problem can be broken down into a lot of sub-problems, this article, I will try to answer one of the following sub-question: Online education, investment in the direction of the industry?

Because the education and training industry is basically a service sector, entry threshold is relatively not high, there is a teacher can start--for example, Beijing to do Fine Arts college entrance training Studio large and small there are more than 1000-so small and medium-sized institutions, the industry concentration of low. These two points mean that to build a brand in the education industry, you have to be at the top of a niche industry. Online, this means more than the industry average income, a large chain management system, unified teaching and research, a large number of teacher training, as well as long-term brand building investment and reputation accumulation.

On the other hand, the Internet, mobile internet industry investment characteristics, is fast, is expected platform effect high-speed aggregation of resources, is cut into segments. Combined to the education industry, we saw a lot of "online education platform" in 2012-2013, but really can provide systematic teaching of the site is few, so the choice is also necessary, want to buckle Ding school has a systematic teaching resources and perfect knowledge system, so in relatively few investment to obtain the most complete knowledge.

The advantages of online education are divided into two levels

The first level is the improvement of efficiency and the reduction of cost. This includes the availability of products and services, breakthroughs in time and space constraints, improved service capabilities, improved management efficiencies, and more.

The second level is the qualitative improvement of the quality of education products and services. This one is the key. Ding Ting School is a very good choice, if online education can not bring about the quality of education products and services leap, why should consumers choose online education? Internet and mobile internet technology can indeed bring a lot of education products and service quality improvement.

This article is from the "Ding Ting Academy" blog, please make sure to keep this source http://codingke.blog.51cto.com/10519550/1684705

The education industry in full swing, what kind of investment is the real way out