The end of the time of burning money! What kind of tricks can you play?

Source: Internet
Author: User

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Ultimately, the U.S. regiment, which suffers from losses, money-playing subsidies and other disputes, is following the drip/fast, fair/58 pace, with popular reviews Happy together! As a leading company in the industry, the group and the general public have been forced to lower their costs by taking a combined form to reduce their cost by enduring a pattern of continuous investment and no return, which proves to some extent that the money-burning war is not sustainable for small and medium-sized and even start-up 020 companies.

As financing becomes more and more difficult, it is increasingly undesirable to subsidize the market by burning money. This kind of unconventional means, which violates the operation of market economy and the law of value, will quickly become the past style. The end of the era of simple and brutal burning of money means that the industry will return to the normal channel of seeking its own value. Without the big strokes of money-burning subsidies, what kind of tricks can you play?

Return to the law of value and need to proceed from essence

The most painful thing in life is not people, money is still in, not people are still in, the money is not, but like an enterprise in such a way, because it is difficult to melt the funds spent, follow-up funds to keep up, leading to all efforts in front of the end, the final business collapse. In recent years, the hot industry, the emergence of too many such enterprises.

Originally not suitable for radical burning money subsidies for the rhythm of the market, but because of the dream of rapid use of such means to occupy the market, the eventual elimination of subsidies and profits, but because there is no large self-backing to support the day of profit and collapse. The final result is the group, the public reviews such giants successfully fled, leaving behind other enterprises "corpses".

From the perspective of market law, it is only the change of payment means, simply to replace the offline payment with online payment, and the service cost and value have not changed. But the enterprises in order to compete for users, in the form of money-burning subsidies to undermine the market value. Originally priced at 60 Yuan movie tickets, the user only need nine yuan nine or even ten dollars to buy, originally hundreds of yuan KTV private room time period, only need dozens of yuan to enjoy, originally hundreds of yuan of food, hundred yuan can win ...

In the early development of the industry, the enterprise can also rely on huge sums of money to support the subsidy, do not see the drawbacks of this way. But with the tightening of capital, contrary to the market law of value, the line is not. Once the subsidy is not available, users who do not enjoy the benefits will abandon the platform. To really continue to expand the industry, the enterprise must return to the market law of value, can no longer use subsidies for the killer, but to do a good job of connecting online/offline, business/user bridge to provide quality service as the core selling point.

Comprehensive multi-resources strive to Qinnengbuzhuo

Since the money-burning subsidy has not been done, it is forcing companies to abandon the simple way of thinking about financing, and really focus on other aspects. Thus there is a flourishing competition, a change in the past a uniform burning and burning means of competition. At present, the enterprise should not only continue to strive for financing, to improve the server, staff treatment, office space, but also to focus more on businessmen, users, comprehensive multi-resources, to compensate for the legacy of the money subsidies left behind.

The end of the era of money-burning subsidies means that companies without a soar, a quick way to rich. Do a good job in the present, to Qinnengbuzhuo attitude, calm business will be the king. Perhaps in the short term many companies do not adapt to this slower pace, but in the context of a bad environment, living is much better than closing.

The development of the industry is more solid foundation

After losing the money-burning subsidy, the industry will experience a period of pain. After all, users have been accustomed to online low-cost purchase, offline business as usual to the habit of consumption. Predictably, the industry will become increasingly slow on the road to development. However, this is a necessary process, it is necessary to reverse the user's consumer awareness, re-establish the real track of the mode of operation. The model is not a pure discount means, but a benign supplementary means under the big framework of market economy.

The original money-burning subsidy war let the whole industry atmosphere is very impetuous, almost all of the enterprises are just in the fight financing, the service quality of their platform is lack of attention and input. After such a big change, the enterprise will pay more attention to basic services, from the details to win the favor of users. After the foundation is played more solid, the industry will gradually usher in a real future. (New discoveries of science and Technology, Constantine/Wen)

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New technology Discovery official public number: KEJXFX


The end of the time of burning money! What kind of tricks can you play?

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