The Enterprise Instant Messaging market is on the eve of change
Author: Radar
Enterprises have an ideal instant messaging system, just as finding a handy business secretary. However, throughout the current enterprise instant messaging market, homogeneous instant messaging software is everywhere, however, there are few instant messaging systems that can be tailored and tailored to the needs of enterprises. Traditional development concepts allow enterprises to use instant messaging
Currently, most software providers are still using traditional development concepts to develop enterprise instant messaging software. They often develop products from the perspective of their own interests, which leads to a conflict between hard-to-solve technologies and needs: on the one hand, they attempt to use a software to meet the needs of all enterprises, but at the same time, the product developed under this traditional concept will inevitably become an inefficient product that cannot be fully suited to all enterprises.
Undoubtedly, the Enterprise Instant Messaging market is still in its initial development stage, and there are almost no real leaders in this market. Even RTX developed by the QQ Software Company, MSN launched by Microsoft, Yahoo!, from the perspective of meeting enterprises' autonomous and free-to-use needs, they all have a common weakness. That is, their software is used passively by enterprises!
QQ's success lies in its spread of the concept of "Network pager" when Chinese people do not understand instant messaging. It is the first instant messaging software in China to eat crabs; MSN's growth lies in its strong entertainment use of QQ Software, providing office staff with a relatively professional Instant Messaging Software for work purposes. However, as the number of users who use instant messaging software such as QQ and MSN increases, they are getting farther and farther away from the needs of enterprise users. As enterprises gradually recognize the instant messaging communication method, it is even more important for enterprises to achieve more functions and personalized configuration through the instant messaging system.
In short, enterprises in all walks of life need an instant messaging system that can be customized on demand and used independently rather than passively. Only such a product can reverse the current passive use of the Enterprise Instant Messaging market, allowing enterprises to change from passive use to free configuration and on-demand development. From the perspective of the instant messaging market, this is undoubtedly an important trend in the future development of the relevant industry. Technology serves enterprises and should not constrain enterprises' needs
Technologies serve enterprises. As software providers, they should better satisfy enterprises' needs through technologies, rather than turning enterprises around the technology circle. Although many enterprises have to use multiple types of commercial software passively, their ideas on commercial software consumption should also change, in this way, from the demand-driven perspective, technology providers can change their development philosophy.
Of course, there are also a small number of software providers beginning to come to the forefront of enterprise needs, they are trying to create a free, independent, personalized software use environment for enterprises. For example, Shenzhen dianshi launched an anyq instant messaging system. The biggest difference between the software and other similar products is that, the company actually provided instant messaging products developed by a 30-person team for one year to the enterprise in the form of free source code. In this regard, some industry experts even commented that such a thorough free behavior is equivalent to the market strategy of Linux in the past.
According to my understanding, enterprises can use this open-source instant messaging software to conduct secondary custom development based on their actual situation. After the open source code, for enterprises, the technical maintenance team can be the IT technology management department within the enterprise, the point stone software company, or other secondary software developers. This ensures that enterprises can obtain more timely and effective services anytime and anywhere. On the company's website, I learned that the company's development philosophy is to make technology simpler. The reason why they can open source code to enterprise users may be that this idea is working.
The decision to open source code requires courage, because it means that the product is presented to your users naked, and before this decision, enterprises must have repeatedly refined the product. However, as an enterprise instant messaging software that improves enterprise communication efficiency and promotes enterprise network office, can open source code fully meet enterprises' personalized development needs for instant messaging services? Maximize "Liberation" enterprise needs
Although many enterprises are aware of the importance of Instant Messaging in communications and office efficiency, most enterprises do not have their own instant messaging systems, at most, employees in enterprises use MSN and other external tools for communication.
Why? The author believes that this is an inevitable situation of homogeneous Enterprise Instant Messaging market. Currently, most instant messaging software supports text, voice, video, and other functions, and supports file transmission and sharing, however, for more functions and configurations that are not implemented or provided by the software itself, enterprises cannot perform secondary development or customization as needed. The aforementioned open-source instant messaging software launched by dianshi is also an inevitable outcome of the current market situation.
After all, the era of Software Freedom is approaching, and the board of the instant messaging market is also changing. No matter how the market changes, who really cares about enterprise users and who truly creates a free and autonomous instant messaging software environment for users, no doubt will seize more opportunities.
This is a matter of concept. without changing the development philosophy of software providers, it is impossible to make a decision to provide better software for users. Only enterprises with brand new ideas can develop brand new products.
From the marketing point of view, the success of a new product often benefits from the following aspects: First, you must have a professional positioning and subdivision, that is, you do not do everything, instead, you focus on providing comprehensive and professional services and products for a certain group. Second, you must have a unique selling point. This selling point is not a slogan, but not an illusory hype, however, in essence, there is a qualitative leap in the product, which can bring users completely different from the new requirements of previous products.
It can be said that only by meeting the enterprise's deep-seated instant messaging needs from a technical perspective can the developed products become products with the soul and pivot of development in the market. Software systems that meet the enterprise's instant messaging needs can also, in a proper way, maximize the "liberation" of enterprise needs and meet the enterprise's On-Demand customization and personalized needs. Enterprise Instant Messaging market on the eve of change
So how will the Enterprise Instant Messaging market change in the future? I believe that with the emergence of more and more instant messaging products and the increasing demand of enterprises for instant messaging, the Enterprise Instant Messaging market will continue to experience a complete baptism from the development philosophy to product services, this market will go from childish to mature.
In addition, with the development of enterprise instant messaging technology, enterprise users will also change the previous use mode of instant messaging systems. In the past, enterprises used external instant messaging tools such as QQ and MSN. In the future, more enterprises will use their own instant messaging systems. This is not only a new business card for external display of the corporate image, but also a new internal and external communication mode. As a result, enterprise paperless office and Network Office will enter a new era, that is, in the past, the so-called Network Office may still be used to obtain information through the network, and through single network communication tools such as email for file transmission and information exchange. In the future, a new enterprise office platform with the Open Instant Messaging System as the hub will become a reality with the popularization of network applications.
From the perspective of competition, the survival of the fittest in the Enterprise Instant Messaging market will also begin from the functional competition, product competition to the competition of ideas, models and services. Who can provide free and independent instant messaging systems for enterprises, who can provide personalized instant messaging services for enterprises through new ideas and new models, who may become the winner of the Enterprise Instant Messaging market in the future. |
