The Evolution History of Network Marketing course upgrade of Network Marketing course

2013, China's Internet and e-commerce high-speed development, the Chinese economy to the new economic era of transition, network marketing in which plays an important role, as China's network marketing training leaders and pioneers and China's network marketing industry standards, March 19, 2013, million MA Customer Network Marketing College ( www.imakecollege.com) in Beijing Zhongguancun Hailong Mansion held ImakeeV3.0 course System Conference.

The development of Network Marketing course in Yili

As the founder of the Network Marketing Institute, Yang Weipeng teacher did not think, from October 2007 to develop network Marketing course of time, Flexor counted, has been 6 years, The course system also upgrades from the original 1.0 version to 3.0, with a small upgrade of about every other year and a major upgrade over the next two years, which coincides with the "Moore's Law", which is popular in the computer industry.

　　

Yang Weipeng said that when the first edition of the course was developed, six months, to participate in the development of network marketing courses of people, both returned to the "returnees", China's first search engine optimization (SEO) Championship winners, China's first to engage in Internet entrepreneurship to create rich grass-roots network to earn a master, not well-known it commentators, the network pushing hands, Also has many years engaged in it vocational skills training industry educators, so when the curriculum for the first time to market promotion, filled the industry blank, obtained a good recognition.

Yang Weipeng said that network marketing as the practical application of Internet technology and the backbone of network economic development, with the development of the Internet and changes, as the independent intellectual property rights of the million-MA course research and development team, should redouble their efforts, research and development followed by the Internet, practical courses, We should cultivate more "practical and innovative compound skills talents" who are good at Internet application technology and specialized in modern marketing skills.

A more practical, more systematic and more efficient online marketing course

Li Xinggang Teacher participated in the first edition of the course of the research and development work, for several years, as the million-Mary Network Marketing teaching director, led the research and development team to continuously improve the curriculum system to make it more efficient and practical. Teacher Li said, IMAKEEV3.0 curriculum System in the original curriculum system, removed some of the older or not practical content, added a lot of new content, in the first module website Construction course, the original blog site construction into corporate web site construction, while increasing the rapid construction of mobile site content, while students can learn how to open a Taobao shop and in this On the basis of mastering how to better manage the shop.

　　

The SEO part of the second module increases the optimization for mobile website and the optimization of third party platform (such as Taobao), students in the master of the basis of SEO, and then learn the optimization of other platforms, is relatively easy, but different platforms have different rules, learning should be flexible use, and now the development of E-commerce is very rapid , learn the third party Platform SEO optimization technology and strategy, its commercial value is very big.

The third module in the original advertising and SEM based on the increase of mobile advertising marketing content, such as through-train promotion, and Baidu bidding models, which are essentially PPC ads, because PPC advertising this form has been very mature, learning up is not difficult, but compared with the advertising Baidu, Through-train performance and marketing objectives are relatively large, through learning, should be extrapolate, flexible use.

Module IV is integrated marketing, in the original network promotion courses based on the increase in the content of mobile Internet, such as app marketing, micro-credit marketing, etc., this is still a cutting-edge curriculum, because now the mobile Internet development momentum is very good, but the mobile Internet profit model is still groping, In learning to master mobile marketing-related skills, whether it is employment, or the future of the master, are the value of learning.

Network marketing inseparable from data analysis, do SEO needs through analysis, better strengthen the website operation, do SEM advertising needs data analysis, better find problems and improve investment return, do integrated marketing needs data analysis, better know the effect of each channel, therefore, In the IMAKEEV3.0 curriculum system, data analysis runs through the whole curriculum system, from simple traffic statistics to KPI based marketing data analysis, will be the focus of curriculum learning. Students who learn ImakeeV3.0 courses through the system will have more extensive employment space after graduation, and will have more opportunities for growth and entrepreneurial opportunities. (Reporter: Hua zi)