The explanation of June 2011 Baidu algorithm Adjustment

With the startling inexplicable 5.20 big adjustment of far away, we may think that Baidu algorithm adjustment has become the past, but according to open Minnie Search engine observation and the ranking of the research, found that Baidu's algorithm has made significant adjustments. And these adjustments will be our SEO friends have a far-reaching impact. Open Minnie summed up some of the following experience.

1, Baidu's own product weight increased significantly.

We try to search a variety of keywords and observe the search results, found a common, that is Baidu's own products in Baidu's ranking more and more obvious. Whether it is search "SEO" or search "201,100 degree algorithm adjustment", or "relay", or "Hainan tourism", "Shanghai Moving Company", we have found no exception to the figure of Baidu's own products, mainly: Baidu promotion, Baidu Encyclopedia, Baidu know, Baidu Bar, Baidu News, Baidu Pictures, Baidu Map, Baidu Experience, Baidu Space, Baidu Library, Baidu share, Baidu application, Baidu Dictionary, Baidu Open platform, covering the vast majority of Baidu's products, we have reason to believe that in the near future, Baidu video will not be polite to occupy the best video class position, Image marketing and video marketing will be in the future of the network marketing can not be neglected position, so we do SEO must be good at using these Baidu's own products. Let them become our SEO help, not resistance.

2, the content examines the strength to increase.

For a large number of JS code, Flash site, there are too many window of the Web site, to participate in the Advertising Alliance website, friendship chain took many sites, to give a certain degree of power down, which will inevitably lead to some of the site's profit decline. The most obvious is the video category of websites and picture-type sites, because these types of Web sites are mostly rely on the window and Advertising alliance, and the decline in search rankings will directly lead to such a site's income decline. At the same time to repeat the page too much, the Web site similar to spend the right to drop, there are many sites because of this reason is down right, this in the Open Minnie website SEO Diagnostic report has many examples.

3, keyword ranking more frequent adjustment

To open Minnie Blog as an example, the key word for "Yichang seo" from May 22 to June 20, less than one months of time in the keyword ranking of 9 times, "Yichang network Promotion" from May 22 to June 20, less than 1 months time adjusted 21 times. This shows that Baidu's keyword ranking more sensitive.

4, the new station longer period of study

The author in between 5.20 to 6.20 days, a total of 3 online sites, friends also have several sites online, according to observation, most of the site included in the time 3-7 days, but also in the normal spider, update the site under the premise, and in the previous, I handled the website, reasonable use of Baidu product traction spider, basically 1 days ~ 2 days can be completed, but now basically have more than 3 days to be included.

5, pay more attention to the user experience.

The deepest feeling is the opening of several resource stations in Minnie, basically are some of the content is not high quality collection station, before June 13, the basic is daily snapshots, but after June 13, nearly 10 resources station snapshots all stopped, analysis of reasons, the site jumped rate is the culprit, of course, the impact of the site bounce rate of factors have many, But the high bounce rate means that the quality of the site content is low, user experience is not good, this and the 2nd is also interlinked, advertising more site user experience will certainly be affected. Then according to this we can boldly come to a conclusion: the software pseudo original era is coming to an end, the garbage station group is about to fade out of the SEO stage.

6, for the Black Hat SEO crackdown intensified.

We say here the Black Hat SEO mainly refers to the manufacture of garbage content, spam links to hit. The author has a number of resource stations are the use of black chain accumulation of weight, but by June, after adjusting the algorithm, the snapshot gradually slowed down, the collection gradually disappeared, garbage content and garbage link is the culprit, which also come up with the same conclusion, low quality site will lose the market.

7, through the blog and the forum signature outside the chain does not calculate the weight.

In fact, the author is also quite reluctant to admit, because once upon a time, blog and forum signature is our main source of SEO outside the chain. And we in the outdated, A5, webmaster nets, 28 push and other forums to improve the level and gold coins, in order to be free to add a forum signature, and constantly to publish posts, reply to the post to get the forum signature of the outside chain. Unfortunately, according to open Minnie Observation and experiment, the forum signature has disappeared from Baidu domain, the weight is basically not calculated. Laboratory such, the author in the outdated, A5, webmaster nets, 28 push have high integral ID, through the forum in these forums, every day post posts 10 more Posts, and page 95% are Baidu seconds, unfortunately, after 3 days of observation, Baidu Domain query and no one from these forums related domain , and did not significantly change the keyword rankings. There may be a lot of people who will be opposed to the idea of Minnie, but the fact is, the author will continue to practice and observe.

8, the Matthew effect will be more obvious.

Baidu will give a high degree of reliability of the site higher weight, which will inevitably lead to a more obvious Matthew effect, ranked good site will be better and worse.

Through all the signs above, Baidu is trying to improve the user search experience, that is, searchers can get more substantive content through search engines, which will inevitably lead to Baidu will be more favored by those who have original content of the weight of the site, and the use of software to create poor readability of the spam site, will gradually disappear from Baidu rankings. We do not feel happy, that is the end of the Black Hat SEO is coming, and white hat SEO spring has come. The above only represents the Kai-Mai personal point of view, welcome you and the opening of the rice to exchange and explore. Article by the opening of the Http://www.0717seo.net SEO (original) published, Welcome to reprint.