The first WEB2.0 Business Day Review and summary (3)

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The start of the June 10 World Cup for many industries is a worthwhile theme, for Baba, according to our analysis of the user, we choose college students to do a centralized promotion. The reasons for choosing the College student group are:

1. College students are the internet's sneezing concentration group. (for the explanation of sneezing, please refer to < long tail theory >);

2. College students are a relatively concentrated group, and information travels fast in this group;

3. The importance of the World Cup to college students does not need to be emphasized and can be tightly grasped by football;

4. It is convenient for us to make statistics on the effect of promotion.

Our choice of promotion is DM,DM content is the World Cup schedule, we chose to 6.8~6.12 these days in the 10 cities of nearly 100 universities in the centralized distribution of dormitory units, 1-2 per dormitory, we expect this schedule can accompany them to spend 1 months, and maintain a high frequency of contact. We printed 200,000 copies of DM, content above also quite a lot of thought, DM's main content must be the schedule, but must add Babbitt element, at the same time, in order to save the cost of activities, I also tried to seek sponsorship, I was found in the previous several customers, including Coca-Cola and Health Hall, We designed a single page and added a "partner to the Corner": Farmer Spring "as well as the logo, at the same time to distribute some of Pakistan and Pakistan station advertising resources, at that time the customer has been tempted, because I requested the amount is not high, but can give customers to do 10 central cities, 100 universities, 200,000 quarters, At least 1 million college students, contact 1 months, only one half of our total cost, it is a good deal, it is because of too much time and the customer's process is too long to cooperate. Finally, we chose a large flow of the site, at the cost of their home page for the important advertising bit.

Because the time is tight, 10 cities, in addition to Qingdao, we want to print, contact the ground execution company and the logistics company, the distribution, the implementation, the effect monitoring and so on, before and after 15 days, the workload is huge. To save money, the ground execution company we decided at the last minute, 10 3 companies to execute. The money used in this event is replaced by my previous media company DM Price, it would be difficult to distribute 50,000 copies, but even though it would be a huge investment for a start-up, it was the only time I had invested more than 5000 yuan in the days of my day at the time of the Basque job.

In fact, Baba has a certain amount of financial support, but must save the flowers, spend the least money to do the most things, the best results.

But this promotion is unsuccessful, did not have the expected effect, at that time we want to pass DM will appear a registered user, especially student registration of the climax, but we waited one months, the climax did not appear.

What's the problem?

Some students reflect the campus network can not be baba change!

We also think of this as a factor in choosing schools and cities, but in the implementation process, there are problems, due to our conditions, we lack of supervision of the implementation of the company, I believe they did not exactly according to our request to do, coupled with the campus network to visit the speed of the BA-BA change, led to the climax did not appear, Just a slow growth.

After that, all of our promotional efforts were directed towards groups that did not have college students, more targeted at photographers and some specific partners.

In my exchanges and discussions with my peers, we gradually clear the direction of the market work, make full use of our photos and user resources (WEB2.0 features, users, users), take full advantage of our core functions-storage!

July, we started a series of cooperation and promotion program, Bababian OPEN, Bababian Express, Bababian Local ...

There's an episode that says, on the June 11, we added the function of defining CC on the website, the user can use the CC2.5 edition to define the copyright of the work. In the process of communicating with CC's project assistant, I mentioned that there are currently 3 CC official websites in China, and which one is authorized to CC. Although these three are offered in different versions of CC. I then commented on the issue of the CC protocol, which was used by a Web site like Babbitt, from an unauthorized official organization, at that time because there is a certain degree of competition, I found a point to "attack" each other, but I recruited a gang of people's criticism, so I offensive, Come a few rounds. And I'm at war with netizens who sneeze, they are positive and passionate, but they also have tinted glasses on baba, and here I would like to say that the fundamental purpose of our cooperation with CC is to provide a better user experience in protecting personal rights for the users of Pakistan, and, of course, in terms of cooperation itself, We are the first online photo storage website to cooperate with CC China, use this to carry out proper propaganda, because I am a businessman.

CC's Official Report http://cn.creativecommons.org/press-releases/entry/0606111.php

Later CC and Baba have maintained very good cooperation.

Qingdao is a good place, not impetuous, do the project has cost advantage, but the disadvantage is to get the cooperation opportunity to pay a large amount of exposure opportunities.

To be Continued