The focus of SEO Editor in the Medical Industry SEO Team

The author found that a lot of SEO team in the medical industry to promote the work of SEO editor this piece not enough attention, in fact, a medical website SEO editor is very critical. The author for more than a year has been responsible for the medical website of the SEO and planning promotion, personally feel that the core of SEO editing should be around the site target crowd, site traffic and site conversion rate, so as to better achieve the site optimization and network marketing results. The following author from the following several aspects of SEO Editor's work Focus:

I. Characteristics of the hospital

Editors take over a website, first of all, the hospital, experts, therapies and so do a study, to understand the characteristics of the hospital, in order to write an effective target audience for the article for editing and modification, so better with the site planning to better promote the site.

Second, understand the user search habits

SEO editors need to study different regions, age, sex and other people's search habits. For example, users in the search for the hospital colloquial will be more, "which hospital", "which hospital" "where the Hospital", SEO editors need to analyze these words to summarize. In addition to some sensitive words also need to pay attention to collection, such as the most taboo medical website is the drug word, do these details, you can in the fierce competition.

Third, the search engine included

This is the most basic SEO requirements, a new editor may not understand this piece is difficult to write high-quality articles, the early stage can be asked to do some false original work, these work is mainly divided into the following two points

1. Information collection

We can find from the opponent's website, of course, not completely copied, at least need to put someone else's title, the first and last paragraph to make some changes, hospital name, expert name and contact Way to replace our, this is the simplest way to modify. Question and answer platform, micro-BO, etc. is also a good place to collect information, the original content of these places is a lot of OH.

2. Information integration

Collected a lot of information, we can start to integrate, in fact, we often say that the false original, the above 2 points are done, so congratulations, you can be regarded as a qualified SEO editor.

Iv. details of the editorial attention

As an editor, in addition to ensure that the text content fluent and fluent, at least to understand the following knowledge: keywords, TAG, inner chain, original and false original. Because an excellent website needs to be in the article reasonable to add the keyword inside the chain and accurate tag, this is a website editorial staff must repeat the emphasis of content.

To sum up, the site SEO editors need to have a good sense of SEO and marketing awareness, as well as analysis and summary ability and topic planning ability. Hope that more SEO executives, editors can attach importance to, adjust the focus of work, so that our website can develop better! (www.szbaidianfeng.com webmaster Original, A5 starting, reprint please keep the link, thank you!)