The focus of SEO optimization is ranking or brand sales

Now the webmaster friends who run the website, if you do not know SEO optimization, it will be ridiculed has been outdated, but in a lot of Webmaster's eyes, SEO optimization is actually to the site to get to the top of the rankings, it is best to get the first place, this optimization ability is the highest realm, but I think, SEO optimization is not just the ranking of the site to rise up so simple, but to SEO optimization, to help the site to achieve real sales, but also to harvest a good brand image is the key, such SEO optimization can be considered a successful optimization!

However, it is limited by the inherent mode of thinking, many webmaster in order to let their own site rankings as soon as possible to the home page, through a variety of urgent methods to do the site's content construction, the site's outside the chain of construction, in a short period of time can let the content of the Web site spread through the streets of the Internet, the ranking of natural sites so But many webmaster found, after such a toss, although the site's ranking rose, but the site's traffic is not any improvement, let alone, the site's flow rate of conversion! Many stationmaster this vexed unceasingly, but causes this kind of problem the root is because did not grasp the SEO optimization the core content! That's user experience and marketing!

One: The website ranking promotion is the fundamental, the promotion user experience is the goal

This is the first focus of the correct SEO strategy, in fact, to get a good ranking, is to allow the site to help more users, in fact, that is to let the site's brilliance to shine to the needs of each user's heart, this is a kind of love feelings, so we do SEO optimization, no matter where the ranking, in which place , to maintain a good user experience, so that users come to our website, you can immediately feel the help everywhere, and this experience, need from a lot of details to be able to achieve!

such as the design of the website, an excellent website design, in addition to meeting the SEO requirements of the site, but also need to embody the people-oriented thinking, if your site architecture must engage in a left-handed use habits, then will certainly encounter a lot of criticism, because you violate the domestic most are right-handed use habits, If not strictly according to the target user's use habits to optimize, it is difficult to obtain a very high user experience degree!

The construction of the same content should reflect the user experience, instead of simple keyword piling up, because a lot of people in the search engine found that the General keyword density, the more easy to include Baidu, but also give a relatively high weight, which gives those who want to take shortcuts to the webmaster to provide an opportunity, But those pure keyword stack of pages, although included, but its ability to attract users how to make people compliment it? So the construction of the content is still people-oriented, can reveal a good user experience to!

　　Second: The ultimate goal of SEO optimization is to put the site to marketing out

Now a lot of people are doing SEO optimization, often through the release of a large number of outside the chain to let search engines that your site is recognized by many sites, thus giving you a good weight, but only the release of the chain to do SEO optimization, it is difficult to reflect the brand of the site, because these bare outside the chain, is not able to bring any positive information to the site, instead let the user feel very disgusted, the same Baidu Spider will have such an idea, it is so that the ranking of the site to get up, but because the site's reputation and brand is very poor, can not let users believe that your site authoritative!

So when you do the chain, if the combination of soft text to do, then this chain is assigned to the marketing mission, but also to create a website brand awareness, because in the soft text, can be implanted in a good brand information, like many well-known enterprises, there will always be an exciting history, Even if it was a decade-old Apple, it became legendary because of Steve Jobs! So the power of the brand will be infinite, and the ultimate goal of SEO optimization is to release the brand characteristics! This can prove the success of SEO optimization!

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