The app is favored by the international mainstream companies, the domestic need to increase promotion

Source: Internet
Author: User

"Apple pay will be a gradual and slow success," Dawson said. By then, Apple Pay will be a brand-new service that will be used by large-sector users by accident. This is still a long process. ”

Jacdaw, a telecoms analyst at Dawson, says Apple pay faces the hurdle of supporting the service with only the latest iphone, iphone 6 and iphone 6 Plus. In addition, there are still many retailers in the United States that do not support Apple Pay. As a result, it will take several years for Apple pay to become mainstream.

Mobile payment services are becoming more popular, but overall, payment through smartphones is still contempoly. Gartner, a market research firm, estimates that users worldwide spent $235.4 billion over mobile payments in 2013, up from $163.1 billion in 2012. Nevertheless, this figure is small in North America, where users completed their mobile payments in 2013 at about $37 billion, higher than the previous year's $24 billion.

Google said last week that its mobile payment service, Google Wallet, has also grown since Apple Pay was released. In this, Albert thought: "It is like a rising tide." ”

Because of Apple's arrival, many companies are now hoping to support similar near-field communication (NFC) payment technology, Abbott said. This trend will make it easier for consumers to pay via smartphones. He also said that since Apple Pay was released, the number of downloads from the Softcard app has risen, and current users are using the service more frequently.

Softcard CEO Michael Abert Michael Abbott said: "Apple pay is a huge push." "Softcard is a mobile payment service supported by telecom operators such as T, T-mobile and Verizon.

But Softcard, Google and other companies offering mobile payment services said Apple's arrival would benefit all the participants in the mobile payment market.

But not all retailers are happy with Apple Pay's early popularity. Toy anti-bucket city currently supports Apple Pay in 870 stores. The company said that while the number of mobile payment transactions had increased after Apple Pay was launched, mobile payments still accounted for only a small segment of all payments, as consumers were still aware of the service.

Denee Carrington, a Forrester analyst, said: "Frankly, the big part of the business is the strength of the Apple brand and the convenience that merchants and consumers enjoy with this mobile payment service." I'm not saying that Apple pay has changed the industry overnight, but other mobile wallet services have never done that. ”

Apple pay has not yet gained market dominance, but retailers ' data show for the first time that mainstream users are willing to abandon cash and bank cards. Analysts say Apple may be opening a market.

The Whole Foods store says it has processed more than 150,000 deals from Apple Pay. McDonald's has accepted Apple Pay in 14,000 restaurants across the United States. Apple Pay already accounts for 50% of all mobile payment transactions, the company said. Walgreens, an American drugstore chain, says the amount of money from mobile wallets has doubled since Apple Pay was launched.

Apple Pay was introduced as Apple's first foray into mobile payment services, and some large retailers have seen a desperate desire to pay with the iphone at checkout. Even some of Apple's rivals, such as Google and Softcard, have said Apple has pushed users to pay attention to mobile payment services, including those of rival services.

Over the years, technology companies have been expecting users to abandon their traditional wallets and use their smartphones to pay. This scenario is emerging after Apple Pay has been launched.

Apple Pay has been on the move for 3 weeks in the morning of Beijing time November 16. North American retail giants, such as McDonald's and Whole Foods, say the mobile payment service has attracted mainstream users.

The app is favored by the international mainstream companies, the domestic need to increase promotion

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