The app's system operation "understand the product life cycle has the direction of work"

Many business operators, often feel that their work is in the chores, everything to do, from the product to the user to content and activities and so on, all to be involved, always feel busy every day, but do not know how much work done to the app what role? How to arrange the operation in a reasonable and orderly manner? So today we're going to talk about app operations.

As an operator, it is true that our work involves a lot of scope, and the end result of various operating methods is different in the product life cycle, so we use the right method to make the app benign development. Before we do the app operation, we must first understand the four life cycle of the app, and the product characteristics of different cycles.

The four life cycles of the app

1. Development period

Every app in the research and development period, most of them are in the state behind closed doors, a new app is born in the end is our creator since Hi, or really caught the user's demand pain point, are not known, so when the app at this time we need a certain amount of users, Help our products to really develop the direction of the needs of users.

2. Development period

When the product completed the first stage of the model and the basic form of testing, began to formally to the market, once the product promotion for the user to choose to use the time, then the competition is also coming, this time we have to quickly occupy the market, to prevent competition products over us, Therefore, both the product and the operation should be based on the market demand for rapid updating and iteration.

3. Ripening Period

If the product successfully entered the mature period, accumulated a large number of users, but this time the market is also often competing products are constantly pouring in, once we take it lightly, it is easy to be bid beyond the lost market, so, at this stage can be said to be the most important operation, this time we need to focus on the user to do fine-grained operation, Will the user firmly adhered to our platform, to achieve product branding, the industry's representative oligarch.

4. Decline period

This time the market of the product is basically saturated, so we should pay more attention to the products that can replace our products, because a large number of users will be taken away, this is the recession of our products. But if this period can be properly operated, the product can erupt again.

Through the above analysis of the four product cycle operations, we can draw a very systematic work framework, which contains our direction of work and the ultimate goal, so we have the purpose and direction, we can be targeted to carry out our operations. Welcome to the next application of the system operation of the "direction of product operations"

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The app's system operation "understand the product life cycle has the direction of work"