The challenges faced by large enterprises in SEO

SEO is a big company or a small business site to do the search engine optimization, usually meet the challenges will be? For example, how do you get everyone to perform SEO tasks on the same page, and when SEO affects so many people and departments, how do you strategize? In this article, when we discuss these issues, The focus will be on a big customer considering SEO.

Who manages SEO overall performance? Hunan website optimization seems to know what is the most common obstacle to search engine optimization is before starting a project, it is necessary to prevent early, so that not only can help prevent problems, but also can help you plan a successful SEO strategy,

There are four major challenges, first of all, the so-called "cross-functional alignment": Large organizations tend to separate the functional components of the assembly line: marketing, human resources, production, it and other SEO teams are often placed in the same department, whether marketing or it. On its own, this is not a bad thing. But Hunan SEO believes that the real problem is that these independent departments, in the same large company, often do not talk to each other, lack of communication, SEO, because of its own nature, will affect many beyond its own scope. That means to unify.

Secondly, "given the Web site, technology and product marketing decisions that will affect the performance of SEO, teams should have an inherent challenge, strategy and cross-functional." It's not just with these areas of problems that they have to be active in SEO work, "most stakeholders will not be willing (assuming they know how to work) to put the search into their day-to-day work, which makes it difficult to achieve best practice results." ”

Also, in order to overcome some obstacles, the SEO team must check where their work is most influential, which is also critical! and "build relationships" within the company's key partners. In a large organization, this may include a team engaged in paid search, web search, social media, Digital Analytics, IT, network operations, network security, legal department, product management, product marketing, editing, quality assurance, mobile technology and marketing and on-site testing.

Finally, the next challenge is a key initiative to keep the focus. "Find a balanced level of service solutions that are being developed by the team culture project's priority driven data and results, and through effective training, processes, and communication with stakeholders," in short, figure out what kind of data collection, what numbers will tell you that your initiative has been successful, All you have to do is figure that out.

Make sure your team knows how to use your analytics tools and the goals you want to achieve. Also, make sure that they are motivated and that they are not ignoring your goals. It's easy to look at SEO too close to the trees and miss the forest. To help your team keep its focus, it falls within the level of the impact of SEO on several key points: internal and external links, site architecture, and new or existing content based on the proposed "filter item." ”

The above is a large number of SEO enterprises to face some challenges, Hunan website optimization Here There are a few points to add:

Whenever you achieve your search engine optimization goals, you can be generous to do a share, whether it is outside the chain or other. This is good for the optimization of the site. Because search engine optimization is usually a low priority process, so at first there will not be a lot of enterprise resources, online video, social media, mobile marketing and so on, you achieve goals, appropriate to share, then you will find that your future resources will be easier.

There is the "participation balance" in the Search Engine optimization search team. Once you get everyone on board, SEO affects the idea of a big organization in many ways, getting the resources you need to develop your vision, and you need to tell these people what to do and how to do it. Many of them may never have heard of SEO. There are many measures to achieve Hunan website marketing, these measures include: the importance of natural search engine traffic, in fact, SEO success from the team!

Article Keywords: SEO optimization, search engine optimization

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