The color collocation of web design

The technology involved in web design is essential, and it is more of an art in essence. Excellent web design can give users a deep impression, including the layout of the entire page, picture display and content editing, all affect the user's evaluation of the Web page, but all the elements of the Web page design can not be separated from the color of learning, because the overall style of the site, layout effect, etc. is determined by color, Also is the user produces the visual resonance the first element.

We often say that a novel and creative Web page is often not because it is really special, but because it uses color collocation to change people's overall impression of it, bring the user's visual impact is very strong caused by the Marvel. Sometimes, the light has a good design form is difficult to get the user's affirmation, only use the color scheme to give the page the quality is a good web design.

Although color collocation is an abstract thing, but it is not so difficult for web design, believe that most users of a site's theme and color of the impression has formed a directional, easy to match. Even if there is not enough theoretical knowledge and experience, even color sense, as long as the following several aspects, can be used freely on the Web page.

　Web page color selection

Most of the user's perception of color is similar, no matter what kind of web pages, if too fancy not only will not bring to the user's visual enjoyment, but also interfere with the visual, then it is obvious that the Web page in a conspicuous color of the best not more than three kinds of colors, so as to avoid the confusion

Many people think that do not understand the color collocation, you should find a professional color collocation to refer to, from the network to collect a large number of color tools to help design, in fact this way will hinder the play of color thinking, and even be misled.

For the main color, as long as the choice of hue difference is obvious, in contrast color, near-color, warm and cold tones can be achieved to complement each other, or in their own choice of a good main color reference similar to the site case, you can simply complete the color.

　　Flexible use of tonal transformation techniques

In the selection of colors, the use of transparency, soft light, color depth, and other methods to debug the color collocation, even if only the choice of black and white, but also in this way to make the color looks without losing luster.

　　Add special effects to color

Color effects include shadows, twisted gradients, highlights, lines, and so on, attention to color details are often the success of color matching, color types, although monotonous, but in the use of special effects, can also highlight the artistic characteristics of the Web page.

Of course, in the web design to choose color before, must first comprehensive consideration of the characteristics of the site, the prophase work is not negligible, lest the final design effect and the user's expectations do not match, resulting in poor user experience results.

Speaking of this, also is the website localization and the audience goal consideration, for example: the technology of the Web site users are full of mystery, then black, blue is estimated to be relatively easy to accept the Web site style, the best to cater to the user's cognitive habits; for example, eco-friendly sites, users may first think of green, It is not possible to choose a color that is too large for the main hue.

Web Design color Learning, said difficult not difficult, said its easy and not simple, choose the color collocation is half the success, it can seize the user on the site's first feeling, convey trust, so that users more easily remember.