The founder of the Focus network Richthoff "Internet Red Memory" quotations

From the Nasdaq dive, which began in 2000, internet companies, represented by the new economy, struggled in the jaws of Nasdaq. People in the big sigh, can not help but ask: Cold winter past the site of the spring where? When the winter came, Richthoff founded the focus of the network, the lesbian hand survived, in 2003 to 16 million of dollars in the price into the Sohu network. Then, in 2005, he launched a video search, sharing platform Tvix. Richthoff founder of these three sites seemingly do not amorites, but he said that in fact all originated from the same Internet dream. And for more than 10 years of the Internet to bring their own changes, this self-proclaimed "more stupid, more stupid" "experienced" can not help but shout: "I feel too lucky, how do I meet this time?" ”

Guest: Founder and CEO of Richthoff Company (Focus Network, founder of Lala)

Chair: Tom Technology Zhang Yuan

The following is an interview quote:

[Internet is a kind of reincarnation]

Richthoff: The Internet is a kind of reincarnation, the first company is a technology company, such as Netscape, such as companies-technology-backed companies, then the market changed, it became "content is king." Technology companies have actually been defeated by Microsoft, which is tantamount to eating them up and then becoming content companies, such as Yahoo and so on. When you look back, now the peak of these, is a circle of new technology-led companies, to Google, Apple as the representative of the technology companies, they use technology as a platform, relying on content and advertising to make money, is already walked back to a great circle. Now looking back, the technology platform becomes actually more important.

[IPTV at the latest 2012 years will be nearly 2010 years before]

Richthoff: I firmly believe that this thing (IPTV) will eventually become, my personal point of view, the latest 2012, to be fast before 2010, the Internet in new appliances will be completely popularized. The latest Apple iphone is an example.

[It is wrong to cut software to fit the hardware]

Richthoff: I am a faithful believer in the Internet, I think the internet is too strong, too good, should everywhere, can use it, can achieve (you want to achieve the effect). There was a mistake, everyone was cutting software to correspond to the hardware at the time, because the hardware cost is very high. Today, Apple's approach is right, I improve the hardware to increase the software so that people experience will be very good, so our company is now the practice of adjustment.

[The long-term practice of digital television is that software cannot cut corners]

Richthoff: A way, in the long run I think will win is the software behind us is not to be cut, not to cut corners to make it a lack of arms and legs of the hardware. I personally think, like WAP is an excessive, it cut the internet too simple, this is not very interesting. Apple's approach is that the Internet does not move, I go to improve hardware, because from the current technology development, especially in China in recent years the development of chip technology (see), chip acceleration, speed and doubled the speed is much faster than the software. So now my point of view is that the increase in hardware companies, so that you do the CPU faster, so that software is easy to run on it, so that the user experience is a complete experience, so that will achieve market success.

[TV Peripheral information has not yet appeared like "IPhone" products]

Richthoff: But my personal view, has been so far, including the current IPTV, Microsofttv, in the TV peripheral information is not in place, there is no such thing as the iphone. They say WebTV is OK, but so far it hasn't reached that point yet, and there's no such thing as the iphone. But I feel fast, because we have been adhering to these things, I think should be two years, basically two years, three years can see these things, within five years these things will be carried forward.

[The game that made the focus network late for the competition for portal seats is over]

Richthoff: I was running fast, everyone is crazy, employees desperately in overtime, Gong Yu they are very hard, the United States is also in line with their work, we want to provide users with a unique service, then do this thing because Sina Sohu has not yet, we do a traffic can come up. Psychology is actually very simple, we must go to drive them, at least not to fall too far, take the difference of things to catch up. But in fact it was already seen at the beginning of 2000, and the game was over.

[The hardest time may be when the dawn is coming]

Richthoff: It was funny to say that someone asked us to ask for 100,000 dollars to sell me the focus net. Gong Yu and I want to get through this, risk come, this 100,000 we don't. In fact (only) six months, by the beginning of 2003, when SARS (network) advertising came up. Many times, your hardest time may be when the dawn is coming soon.

[The Internet has only recently grown from kindergarten to high school]

Richthoff: In fact, until recently I think the internet is now the development of the situation, has been from the original kindergarten, primary school, now began to high school, my personal view is this, this time just feel it started with the traditional High-tech companies have close to the place, before still very crazy. Now meet anyone, we open a website can make money, many people is this point of view, this time shows that many people began to value the opportunity of the Internet. But at that time until 02, 03 years is not the case.

[life can not put the pot inside the last porridge to take away]

Richthoff: And my personal view is that people do things like this, you can not put the last of the pot of porridge are taken away. I was hoping that after Charles Zhang had bought this thing, he can then continue to make money on this, and then in fact--the focus network to buy very successful, is their merger of these deal (mergers and acquisitions) is not the most successful, but also very successful examples of success, basically two years to make all the money back. I hope so, this is the consistent style of the film, we do things that are valuable, valuable only to sell to others.

[My personal idol is Steve Jobs]

Richthoff: My personal idol is Steve Jobs. From the Chinese Internet, they are very powerful, including Zhang Charles has his characteristics, as well as Ma, Chen Flyover, each of them are masters of the River, a faction of the sacred, I admire them very much. I personally like to play small electronic things, play this gadget, I personally is a super senior enthusiast, encounter what new electronic things will buy back to play. I admire Steve Jobs at this point. I think he is living for his own ideas, not the question of money, like me who admire him is his sense of the market, and to make things come to the sense of achievement, the key this kind of thing particularly attracted me. So from a different point of view also do not want to be like China Mobile, Unicom opened so fast, such as the Apple iphone so fast, there will be no opportunity for us, but there is a chance, but under great pressure.

[I'm more stupid, more stupid]

Richthoff: I am more stupid a little, more stupid, but more stubborn a person, see a thing no matter how kind all want to do, even for a lifetime. I think your fun is in the process of doing that as for success is not successful, the middle of what the company, sold, listed, that is a secondary issue, the key is that you have such a concept, there is such an idea, that is right, no matter what others think, how to do, you have been along this road. I think there will be a chance.