The founders who died on the road: How to cross the market promotion?

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There is a famous "sweep code Street" in the Wangjing area of Chaoyang, Beijing, China. In this street, every day is a tangible * * * Code activity in progress-just use the phone to scan the other's QR code and pay attention to the public account, or according to the other request to download and install the designated app and successfully registered account, you can get the other side offers different ways of small gifts. These gifts range from drinks and snacks to electronic devices, whether it's a faltering old person or a toddler who just has a mobile phone, and you'll be able to get a gift if you're willing to take part in the sweep campaign.

In China's existing Internet field, the fierce market competition makes most internet entrepreneurs in anxiety, as the first choice for the capital to provide KPI assessment indicators, the number of users and daily life is the focus of these entrepreneurial teams have to face. In this trend environment, the network to promote their products and apps, but also gradually from the online promotion over to the offline push-Wangjing This "sweep code a street" to carry these entrepreneurs pressure and dream, so rightly become the first place to push.

But, stepping on this street can usher in the peak of life when the CEO to marry Formica beauty?

Why do entrepreneurs die on the road?

In the current Chinese Internet, in a short period of time to become familiar with the new words may be "entrepreneurship", in fact, in recent years with the "Internet thinking", "Internet +" and other trendy words under the influence of the Internet to create a new sky ideal, has become the majority of young people to pursue the way of life. After the initial difficulties and honed, these entrepreneurs have embarked on the journey of entrepreneurship, and accompany them to start with talent, courage and unlimited passion.

However, most of them still died on the road.

Today's Chinese Internet environment has not been the same, in the monopoly of the Giants, the quality of the vicious environment, the chances of entrepreneurs to successfully achieve success has been greatly reduced, such as in the case of limited funds and resources, how to quickly achieve the number of users of their products and daily living proportion of the problem of Ascension, Is enough to make a large number of entrepreneurs collapsed on the road to entrepreneurship. Because in the most intense market competition environment, they or because lacks the fund, the manpower or the effective promotion way, therefore causes them to be unable to be in the market.

While some entrepreneurs who are able to survive through regular marketing methods, such as those involved in "sweeping a street", the Limited "scan" approach does not solve their promotion problems, and they still urgently need a more effective marketing and communication channel for long-term development goals.

Entrepreneurship success: The value ratio of opportunity and effective tools

"Sweep a street" carries the dream direction of these entrepreneurs, but the reality of the "Sweep code" data is also telling them, in the current increasingly difficult competitive environment, through a street sweep code results do not bring their expected demand. Because the way and effect of "Sweep code a Street", simply copy the way that others push, not the most effective way to maximize the value of the tool.

In this case, some visionary entrepreneurs start experimenting with other ways to promote.

The mobile phone manufacturer's app distribution platform is the preferred way for these entrepreneurs, and in addition, the use of professional mobile phone traffic distribution platform has become the tacit choice of most entrepreneurs. In the former camp, the mobile phone platform, mobile phone manufacturers of their own distribution platform for their own products, and for entrepreneurs, they have more choice of direction becomes the latter, in this field, Jong Communications, the latest build mobile phone traffic distribution platform, hehe traffic is typical representative.

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This mobile phone traffic distribution platform can help the app, games, e-commerce in the marketing process, according to the user's mobile phone number to send online data flow, help products quickly achieve the promotion of marketing efficiency and users in the key link transformation. Simply put, it is the entrepreneur can through it clear query the details of the mobile phone flow, and help users to differentiate products, accurate mobile phone traffic gift and other functions, and it is 0 access threshold, 0 deployment fees, fast access, support HTML5, SDK, API multiple ways.

The network also covers the three major operators of network-wide traffic distribution, the principle is to apply effective tools to real needs, and then generate greater value.

New generation of traffic distribution: Entrepreneur or usher in a new spring

In the past Chinese internet era, a large number of traditional thinking makes some entrepreneurs in the market promotion, and did not form a complete integration of the pace of the tragedy, so in marketing and product marketing, these entrepreneurs still cling to the old and backward closed mode, until the failure of entrepreneurship befall them.

The reason for their failure is a combination of many factors, but one of them must be unscientific marketing and product promotion methods. For these entrepreneurs, the "Sweep code a street" is not the core and loyal users, but in the third-party traffic distribution platform can reap good market feedback, which is the majority of entrepreneurs in the choice of the wrong bet related. If they start to choose an effective mobile-phone distribution platform for marketing, they may have a different solution.

This time, Jong Communications, the latest build mobile phone traffic distribution platform Hey, you might give them a new opportunity.

Because for many entrepreneurs, "sweep code a street" such promotion way has caused the user to have psychological fatigue, marketing promotion efficiency is more and more unsatisfactory, the conversion cost is more and more high, the traditional marketing is losing the market. However, with the full spread of mobile internet, mobile Internet traffic for users like water and air as important, so the use of mobile phone traffic distribution for product promotion Point of entry for entrepreneurs, or will mean a new opportunity.

Because the mobile phone traffic for the user's picture is very good, away from the user is very close, so in the acquisition of user recognition more advantages. In addition, mobile phone traffic to provide a brand-new, high-production ratio, high conversion rate of the choice of marketing tools, for entrepreneurs, this choice or will be another beginning. (Zhu Yi/wen,: Izhuyi; No.: Zhuyiweixin)

The founders who died on the road: How to cross the market promotion?