The impact of site title changes on SEO

As we all know, site title changes on the site's SEO impact is very large. If you change the title of the site frequently, there will be serious consequences, that is, the rankings drop sharply. Many SEO articles have mentioned, if not particularly necessary, must not change the title, this point of view I very much agree. But a lot of webmaster in the site after a period of time, because the content or column adjustment and other reasons, and had to change the title, then the webmaster will have a great contradiction, is to get rid of the title, or continue to use the original title? Below I will my website (Changzhi Hair Information Network) Some changes brought by the title change and the webmaster discussion.

Originally, my website name is called "Changzhi Information Bar", is a local classified information website. After referring to a lot of excellent local classified information sites, I found their site although the title is very short, but in a lot of keywords can rank very well, like a website "* * Information Network" title only five words, but I in Baidu search "* * Information Network" or "* *", or "* * Bai" And so on keywords, have a good ranking, basically ranked top three. I analyze the title of the site although the keyword ranking has an impact, but not very large, so I will name the site "Changzhi Information Bar."

The website soon after, did some friends chain, search in Baidu "Changzhi" or "Changzhi Information Network" have ranked second, every day to bring more than 50-80 IP, at this time I feel my judgment is basically correct. However, in the process of chatting with an old webmaster, I told him my thoughts, he said your station, although the ranking is good, but not good, for what, because the search keyword is not exactly match the title of the site, so, want to do first very difficult, and Changzhi information it is easy to mistakenly think it is Changzhi, it is difficult to establish visibility, The misunderstanding that is produced is very important to the long-term development of the website.

The words of the old webmaster let me into a deep thinking, after repeated consideration I think did not really neglect the user's misunderstanding of the title of the impact, I must change the site title. At this time my heart is very contradictory, if change the title so will face the decline of the ranking, and has done the Friendship link keyword must also slowly contact the webmaster to modify. After two days of inner torment, I feel that with the long feeling of the impact of the change, it is better to change now immediately, long pain than short pain. Next I will change the site title to "Changzhi Hair Information Network-Changzhi Information Network-Changzhi classified information." The result is not a day, sure enough, as I expected, two keyword rankings have fallen to the second page, when my heart has a strong sense of frustration.

However, has made a decision, but also prepared psychologically, I think I want to forget the failure to continue to adhere to update the content of the site to bring up the site rankings. After my week's continuous update, in the title of the 9th day after the change, "Changzhi Information Network" and "Changzhi classification information" This keyword ranking incredibly to the first, this is my unexpected, but "Changzhi bar" This keyword continues to fall, has fallen 100.

After my analysis, I think Baidu to the new station has a certain period of study, this period change the title to the ranking influence time is not very long, followed by the title change to be cautious, do not have all the words in the title to get rid of a small part of the impact is not very large. Next I'll talk about my second title change. In the above mentioned that I changed the title of the site to three keyword combination, after a period of development, I always feel that these three words to change the search volume is not very large. I know in the Baidu search box has a drop-down list, there is no one of my site's keywords, people on the three words of the search is not a popular keyword, which is why I this new station in these three keywords can quickly ranked first reason.

At this time I see the Drop-down list box "Changzhi bar" this keyword row number one, "Changzhi Bai" This word row second, I move up the brain, if in Baidu search these two keywords, my website can row to the second place can also bring a large part of the flow. So my second change of title started again, is in the original three key words in the title of the "Changzhi Bar" and "Changzhi Bai" These two keywords, the same I again waiting for the fall in the rankings, but after one weeks, I found that the original keyword rankings did not fall, But these two keyword rankings rise, although not too stable, but every day is rising. Until this time, the two keyword rankings I have been sitting on the 2nd and 3rd, which brings more than 100 IP per day.

Summing up my experience with two change titles, I think there are 3 points below:

1, the new station at the beginning, you can be assured bold changes in the title of the individual words, the impact is not long;

2, change the title to have relevance or similarity;

3, the title of appropriate to add some key words will not affect the ranking, but will bring other keywords ranking rise.

Due to personal writing skills and limited experience, there are deficiencies in the hope of understanding, and hope you can put forward valuable comments and suggestions, welcome to visit my website http://www.changzhi8.com, qq93802628 make more like-minded webmaster friends.