before we learn about the effects of dead links on our website, let's look at what is a dead link? Dead link refers to the invalid link, the wrong link, originally it is normal, but due to some changes to become invalid link, so that the Web page opened this link address, the server response can not open or 404 error page.
Programmer Life Tips: In what circumstances will appear dead link?
1, if your site is a static site, when your site on the framework, HTML code changes, can be an address corresponding to the file transfer, so that its link will become a dead link.
2, if your site is a dynamic site, then your link is actually a dynamic link, when your dynamic link in the database has not been supported, then it will become a dead link.
3, may be incorrect server settings, slow read rate or the corresponding file deletion of the server, which may cause a dead link.
here is the focus of the introduction, the impact of dead link to SEO:
1, the most impact of the dead link is the user experience, when the user click on the dead link found can not open, may directly close your site, increase the bounce rate, we all know that the user experience is a good SEO foundation, the impact of user experience is caused by the reduction of optimization effect.
2, will lose the trust of the search engine, when the search engine crawling your site, found that there are many dead links in your site, search engine included in the number will be reduced, and this will lead to the weight of the site, the rankings will be affected, dead links affect the passage of the spider, but also reduce the weight of the transmission page.
Finally, how to deal with dead links?
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1, if the site has a dead link we should be the first time to repair these dead links, if you have not repaired the deletion is also a good way, and we can build 404 pages.
2, using the Dead Link query tool to query, and then to manually modify the dead link, you can re-site backstage and through the FTP link to optimize the site.
3, sometimes there are some dead links can not be deleted, then the use of Robot.txt shield off, but the lack of user experience, generally not recommended to use, as long as the understanding of the good.
