The Internet transformation of the chain home, the real estate intermediary becomes the whole industry chain service provider

The two-day chain of strategic upgrading of the Conference has become a hot topic in the real estate and internet industry, real estate has become the focus of the industry again. By the traditional second-hand housing intermediary from the chain home, through the transformation of the Internet through the intermediary role into a comprehensive real estate services platform, its lines of business has also been expanded, which once again confirms the Internet + explosive power and market value.

650) this.width=650; "src=" http://upload.ikanchai.com/2015/0707/1436237155249.jpg "width=" "height=" 335 "alt=" 1436237155249.jpg "/>

Chain Home Internet transformation, service quality, Internet finance, data marketing into the core

Chain Home only in half a year to succeed in the acquisition of Chengdu Ishing, Shanghai de-woo, Shenzhen, high-policy institutions, Hangzhou, the prosperity of the butler and other companies, under the line of expansion speed reached an unprecedented degree. The main purpose of the extension of the chain home is to quickly build the whole industry chain service platform which can cover the major cities in China.

Zohui bluntly, the current domestic real estate transactions online experience even worse than offline, online real estate website all over the new house ads, housing information flooded with a large number of false listings, experience poor heinous. In order to change the status quo to ensure the quality of service after the transformation, the chain announced that it will spend 100 million yuan to set up the first compensation fund to backstop the secondary housing transaction risk, protect the interests of customers, because no matter how the chain changes, the core business is always a real estate transaction services, so to improve quality is the fundamental problem; in addition, The industry is more concerned about the introduction of the Internet financial products-chain home finance, according to the presentation of the product this year's goal is to complete 20 billion of the capital scale, the data show that the chain of financial management is the main operating entity chain has 6 years of independent operating experience of Beijing Sino-Rong Letter Investment Guarantee Co., Ltd. There is also a topic at the conference is mentioned at the highest frequency, is the data, whether it is before the user, the accumulation of real estate data, or the future of big data, from the Zohui of the language is not difficult to see the value of the chain of data, and even more than some Internet real estate companies to re-note big Data mining and utilization.

From the perspective of the transformation of the chain home, those who previously shouted to the traditional housing intermediary life of the Internet intermediary should be dumbfounded, a not pay attention to the status of the chain of the image has undergone a fundamental reversal, from the traditional intermediary to become the largest domestic real estate platform. It can be predicted that the real estate market will be more lively in the future.

is the internet in the real estate market lost, or traditional real estate to the internet fear?

From the whole industry to see, the transformation of the chain is undoubtedly the most eye-catching, relying on the link home network, the integration of the Internet platform, the performance of a large increase. According to Zohui, in 2015, the chain turnover will reach 400 billion yuan, more than 2014 to achieve double growth, to 2017, will achieve trillion turnover.

As a result, the chain has clearly recognized the trend of the Internet era, at the right time to do the right thing. However, there are a lot of traditional real estate agents in the market is still in the Internet Real estate service revolution crisis moment. Chain Home is the strength of the transformation, and those who do not have the ability of small and medium-sized real estate agents, how they deal with the internet to bring about the industry change? The great crisis of traditional intermediary comes, the death and death is unavoidable.

At the same time, are the days of the Internet companies that threaten to revolutionize traditional housing intermediaries? This is not the case, even some internet companies are lost in the real estate services market. The most intuitive response is that the market value of the search house from last year Q1 peak of 7 billion dollars back to the current $ more than 3 billion, at the same time, easy to live in China's stock price trend and search for the basic similarity, now also fell to the peak of half the market value, in addition to the settlement of the surrender of the home to 58 of the same city, The Internet Property Information website, which has been booming in the last two years, has now been taken back to its original shape.

On the other hand, take the high financing of the House, Eirogio and other internet real estate intermediary days is not easy, although no need to pay store costs, but the labor cost of raising a group of brokers is not low, and the charge of the lower intermediary rates have not brought enough economic benefits to themselves, It is difficult to expect to consume traditional intermediary death through price war, and it is hard to achieve it in a short time, and long-term reliance on investor financing is not a long-term solution. Because the property industry high value, low frequency of the particularity of the change is not so easy.

On this issue, Zohui also first put forward his own view, "they do not want to have stores, is not able to have stores." In fact, store assets are not so heavy, the cost of each broker's office costs 1500 yuan, if the removal of stores, the office cost of each broker is 1000 yuan, the gap is only 500 yuan. Offline stores still play a very important role throughout the entire trading process. ”

Real estate, online and offline There is a restless heart, incompatible with only competition

Real estate from the concept stage into the actual market stage, the industry more and more not calm, search house is not reconciled to only do information aggregation communication platform, the chain of more daring to reverse leather Internet company's life, the room many have a heart, but as mentioned earlier, search house, Chain home, Room many and so on the original different models of real estate service providers are now more and more close, are online information platform + offline brokers as the main model, the difference lies in their strengths and focus is different.

From the perspective of the development of the real estate industry, the biggest positive is the high-pressure competition to improve the service quality of the industry, the biggest change lies in the line and the line finally can be combined, this combination with the past has a qualitative change. In the past, the Internet only played a role in information display and drainage. In the era of the time, from the drainage to the house to the next order until delivery is already a complete service chain, so the traditional pure Internet port + offline mode of cooperation will be broken, instead of each home built online and offline service chain. Because it can improve the user experience, improve operational efficiency, reduce network marketing costs, the greatest value is to provide more innovative services.

Look at the new chain home flagship data Services, if there is no support of their own line, the data from where? It is obviously unrealistic to expect the search to be provided, because it is not your own data, it is of little value to you, and the search house will not be easily provided. If the lack of data processing capacity and own membership system, will let the chain home and many other Internet real estate intermediary competition become passive, real estate transaction is only a hammer of the relationship between the sale, leasing is more than a few hammers, and membership system and user data is the future of the greatest wealth of business.

In strict sense, can not be said to be the chain of the recent transformation of the Internet, because from the data, finance, website and other aspects of the accumulation, the chain has been doing a lot of internet-related work, but in the past did not have the opportunity to combine the basic skills of these internet to become, now, this opportunity to come. Chain family of a series of changes is not to develop into an internet company, but to enhance the Internet end of the tool function, and finally through the online and offline integration into the real estate trading services of the whole industry chain service providers.

Wen/Wang Liyang

Focus on the public number: technology not to spit unpleasant

The Internet transformation of the chain home, the real estate intermediary becomes the whole industry chain service provider