The main principles of website design and maintenance

Design you may have designed a website or even a personal homepage, but it is not so easy for people to choose to visit your site from a myriad of sites, because the mouse and keyboard are always in the hands of the Surfer. Designers want to design to achieve the desired results of the site and Web pages, need to have a deep understanding of user needs, and people on the Internet when the psychological analysis of serious research.

A Web site is a way to provide information, including products and services, to a user or potential customer, and is the infrastructure and information platform for future business development. Enterprise's website is like the trademark and brand of enterprise, it is an important window to reflect the image and culture of the enterprise. So, how should we design, manage and maintain the website of the enterprise?

I. Clear design objectives and user needs

The design of Web site is an important way to embody the strategy of enterprise development, therefore, we must clearly design the purpose of the site and user needs, so as to make a practical plan. According to the analysis of some sites are not as good as expected, the main reason is that the user needs to understand the deviation, the lack of user testing of the site. Designers often put the enterprise's marketing and business goals first, but not the real needs of users and potential users know much. Therefore, the enterprise or organization must have a clear understanding of this site's audience groups of the basic situation, such as education level, income level, the need for information and depth, etc., to achieve targeted.

Second, the overall design plan theme is clear

On the basis of a clear goal, complete the idea of the site is the overall design plan. The overall style and characteristics of the site to make positioning, planning the organization of the site structure.

The web site should have different forms for the service object (institution or person). Some sites provide only concise textual information, while others use multimedia techniques to provide gorgeous images, flashing lights, complex page layouts, and even downloading sound and video footage. The best web site will combine graphic imagery with effective organization and communication.

To achieve a clear theme, the main points, with a simple and clear language and screen to reflect the theme of the site. All means to mobilize the full performance of the site's personality and taste, to run the characteristics of the site. The basic elements of the Web site's home page include:

Header: Accurately identify your site and corporate logo; Email address: Used to receive user inquiries; Contact information: such as ordinary mail address or telephone; Copyright information: Declare the copyright owner, etc. Be aware of reusing existing information. such as customer manuals, public relations documents, technical manuals, and databases can be easily used in the corporate web site.

Third, the website layout design

As a kind of visual language, web design should pay attention to the arrangement and layout, although the design of the homepage is not equal to the graphic design, but they have many similarities, they should be fully utilized and used for reference.

The layout design expresses harmony and beauty through the spatial combination of the text graphics. A good web designer should also know which section of text graphics should fall where to make the entire page glow.

Multi-page Site page layout design requires the organic relationship between the pages reflected, especially to deal with the page and the page within the order and content of the relationship. In order to achieve the best visual performance effect, should pay attention to the overall layout of the rationality, so that viewers have a smooth visual experience.

Four, the role of color in web design

Color is one of the elements of artistic expression. In the web design, according to the principle of harmony, balance and emphasis, the different colors are combined and matched to form a beautiful page.

According to the influence of color on people's psychology, rationally apply. According to the principle of the memory of color, the general warm color is more cool than the memory of strong; colors also have associations and symbolic characteristics, such as red symbolizes fire, blood, the sun, blue symbolizes the sea, the sky and water. Therefore, the design of the sale of cold virtual store, should use elegant and quiet color, make people feel more cool mentally.

In the process of color application, we should also pay attention to a problem is: because of the country and race, religion and belief, as well as the geographical location of life, cultural differences, and so on, different groups of people have great differences in the degree of the joy and evil of color. Such as: Children like strong contrast, distinct personality of the pure color; people who live in the grassland like red; people who live in busy streets like elegant colors; people who live in the desert like green. The background and composition of the main readership should be considered in the design.

The unification of Web form and content

In order to organize the rich meaning and various forms into a unified page structure, the formal language must conform to the content of the page and embody the rich meaning of the content.

By using the means of contrast and harmony, symmetry and balance, rhythm and rhyme and leaving white, the whole equilibrium state is established through the relationship between space, text and figure, which produces harmonious aesthetic feeling. such as the principle of symmetry in the page design, its balance will sometimes make the page appears stiff, but if you add some dynamic text, patterns, or exaggerated methods to express content will often achieve better results.

Point, line and surface as the basic elements of visual language, using dots, lines, faces interspersed each other, foil each other to form the best page effect. The use of the midpoint, line and surface of web design is not isolated, many times need to combine them to express the perfect design mood.

Composition and virtual reality of six or three-dimensional space

The three-dimensional space on the network is an imaginary space, which needs to be represented by the spatial factors such as static and dynamic change, and the proportional relation of the image.

In the page, the picture, text position before and after the pressure, or the page position changes produced by the visual effects are different. Picture, text before and after the formation of the space level is still rare, more on the web is some design more standardized, concise pages, this kind of stacking can produce a strong rhythm of the space level, visual effect is strong.

The Web page is common on the page, down, left, right, the location of the space generated by the spatial relationship, and the location of the density of space generated by the spatial level, the two position relationship makes the visual process vivid and clear, high visual visibility. The position relation of the density makes the spatial level of the formation flexible, and also makes people have the relaxed or urgent psychological feeling.

Now, people are not satisfied with the HTML language compiled two-dimensional Web page, the temptation of the three-dimensional world began to attract more people, virtual reality to display its charming style on the web, so the VRML language appeared. VRML is an object-oriented language that resembles the HTML language used by Web hyperlinks and is a text-based language that can be run on a variety of platforms, but can serve more virtual reality environments.

VII. utilization of multimedia functions

One of the advantages of network resources is the multimedia function. To attract viewers ' attention, the content of the page can be expressed in three-dimensional animation. However, it should be noted that due to the limitation of network bandwidth, the transmission speed of the client should be considered when using multimedia to express the content of the Web page.

Viii. links to related sites

When designing a guiding organization for a Web page, you should give a link to a number of related websites.

IX. Website Testing and improvement

Testing is actually the process of simulating a user's visit to a Web site to identify problems and improve design. Be careful to let users participate in site testing.

X. Content Update and communication

After the Enterprise Web site is established, keep updating the content. Site information constantly updated, so that visitors understand the development of enterprises and online services, but also to help enterprises to establish a good image.

In the enterprise's Web site, to seriously reply to the user's e-mail and traditional contact information such as letters, telephone inquiries and faxes, do have to answer. It is best to classify the intention of the user, such as general understanding of pre-sales, after-sales service, etc., by the relevant departments to deal with, so that site visitors feel the real existence of the enterprise and thus generate trust.

Be careful not to promise things you can't achieve, and not to ask users to enter information or list a number of phone numbers they can't answer in time before you really have the ability to handle them.

If visitors are required to voluntarily provide their personal information, they should disclose and conscientiously fulfill their personal privacy protection commitments.

Xi. Rational use of new technologies

New Web page production technology will appear almost every day, if not to introduce the network technology of professional site, we must reasonably use the new technology of Web page production, avoid the Web site into a technology booth to create a Web page, always remember that users quickly and easily get the information needed is the most important.

For web designers, you must learn to track the web design of new technologies such as Java, DHTML, XML, etc., according to the content of the site and the needs of the form of a reasonable application to the design. 12, the promotion of your web address

After the website is built, how to let more people know your website? The following measures are recommended:

Use of traditional media (such as print advertising PR documents and promotional promotions, etc.) everyone is welcome to visit the company's Web site, as with its trademarks, should also be printed in the packaging and promotional materials, and other sites to exchange links or purchase of other Web site icon ads, to the Internet navigation station to submit the Web site and keywords, In the source code of the page, you can use META tags to add keyword, so that the search engine identification, so that your site is easy to be queried by users; Pay attention to the high access to the navigation table, such as Yahoo, Excite, AltaVista, InfoSeek, HotBot registration , through the establishment of a prize-winning contest on the website, so that visitors fill in such information as age, industry, demand, patronage of the site frequency and so on, so that the visitor's statistics, these are a wealth to adjust the website design and content Update reference.

In short, in the daily growth of the Web site, only careful management and maintenance of the site in order to let your site fly in the vast network space.