There seems to be no odd deal in this Internet field. Recently, the merger and acquisition of hongtu sanbao has handled the transaction, which is somewhat "Incredible ". It seems understandable to be an Internet giant, but a traditional company with basically no access to the Internet is trying to deal with the merger. This seems a bit "out of business.
According to reports, hongtu sanbao is a wholly-owned subsidiary of hongtu Gaoke, a listed company of sanbao group. It is mainly engaged in 3C consumer electronic products and services and mainly carries out services based on traditional physical stores. As e-commerce is becoming more and more developed today, this means that the challenges encountered by the pattern of hongtu sanbao are also growing. Therefore, in 2014, H3C also actively acquired and transformed the Internet, for example, mccaw Lin and leyu communication. Of course, currently, it seems that only mccaw Lin and e-commerce are involved. Perhaps it is because the e-commerce industry lacks enough ideal buyers to look at the group buying field. So can the merger and acquisition of hongtu sanbao meet their business expectations? In the opinion of the author, I am afraid that the merger and acquisition of hongtu sanbao only has an empty shell. Why?
The network operator has gone
Today's shoushou network has already been "released". According to public information, there have been a total of $0.166 billion in financing before and after the company. In April 2011, half a year after it announced that it had received the third round of financing, the Bank launched an IPO in the United States. However, a month later, the IPO was suspended due to accounting issues, which became a turning point in the fate of the bank.
On April 9, June 2012, the company decided to withdraw its listing application and sell its shares. In August 2012, Wu Bo, founder of shoushouwang, ran away and was taken over by investors focusing on Jinsha River. At this time, shoushouwang has no possibility of IPO. For investors, apart from seeking for mergers and acquisitions, there are no other exit plans.
That is to say, in fact, the handling staff missed a good opportunity, and later the Group Buying industry entered the baptism stage, because other group buying websites have chosen to rely on Internet giants, which leads to the increasingly difficult situation of the isolated handling staff. According to the latest data in the group buying industry, Baidu glutinous rice, Meituan, and public comment have mastered about 90% of the group buying market, with less than 5% of the market share. Therefore, the number of handles today has already been exhausted. In this case, the number of handles for the merger of hongtu sanbao is nothing more than an empty shell, but this is only one of the reasons.
Hongtu sanbao and shoushou.com"
The second reason is that, although the name of hongtu sanbao and shoushouwang is M & A, they are actually "born with ghosts". A very interesting problem is that the two sides have not disclosed the purchase price yet, this price may be kept confidential, so that either party can be called a "big enemy" by the outside world ".
However, it is certain that the integration between hongtu sanbao and shoushou network will not be so smooth. After Baidu acquired the glutinous rice network that year, it has also been integrated for a period of time, including business integration and brand integration. At present, it seems that the progress is very smooth, and the new Baidu glutinous rice brand is also accepted by the industry. However, you cannot compare them with those of Baidu. After all, Baidu's understanding of the Internet and its resource reserves on the Internet are not comparable to those of hongtu.
Since the long-term integration is difficult to predict, the two sides now have to "get what they need" ------ the merger and acquisition of hongtu sanbao solves the pressing problem of handling investors, regardless of the price, at least a exit opportunity; as for hongtu sanbao, it has become a top priority to graft its own business onto the handles and expand its channels online. According to the official statement, hongtu sanbao will create a brand new o2o business model based on the pull network.
However, considering that the market share of shoushou network in the group buying field is less than 5%, and the brand influence is getting smaller and smaller, the author is not optimistic about the business plan of hongtu sanbao. O2o is a very complex system that requires support from a large number of Internet products, such as maps and payments. Hang Tu is a layman in the Internet field, how can I use powerful resources and technologies like bat to expand o2o?
Just as amazing as Suning's acquisition of pptv
Frankly speaking, the merger and acquisition of hongtu sanbao is just as amazing as the acquisition of pptv by Suning. Looking at what the current share price of Suning cloud merchants has fallen, you can imagine that the purchase of pptv was totally out of stock. Currently, pptv has almost been forgotten by users in the face of iQiYi PPS, Leeco, and Youku Tudou. One important reason is that Suning has no influence in the e-commerce field, you cannot use your own brand to boost the brand growth of pptv.
Therefore, pptv seems to have abandoned its competition with other high-tech video websites. Instead, pptv has become a tool and platform for Suning-at the fifth anniversary of Suning Tesco's sales promotion, suning Tesco uses high-end live video interviews. consumers, suppliers, and media can learn about promotion strategies by watching pptv live video.
This is also the case with the merger and acquisition of hongtu sanbao. Since the shoushou network cannot compete with other competitors in the group buying and o2o fields, hongtu sanbao can only build itself as an Internet tool, however, this will inevitably form a huge constraint on the development of the handling personnel, and it is impossible for the handling personnel to go public again.
The principle is very simple. If hongtu sanbao uses the platform to expand network channels, then the corresponding prices must have advantages over other platforms. That is to say, hongtu sanbao's profit rate must be lowered. However, as there are so many stores in hongtu sanbao, they need to be maintained at a huge cost. In this case, it is hard to say how much hongtu sanbao can earn, let alone how much it can be divided.
Therefore, in the opinion of the author, the merger and handling of hongtu sanbao only gets an empty shell. (Text/Wang yijian QQ: 543415188)
The merger and acquisition of the three companies in Hong tu only gives an empty shell
