The mobile business outlook of the new mobile Sina Network

Recently, mobile phone Sina New online, the new version of the use of information flow card layout, the page becomes neat, simple, experience more like the client. Among them, to guess you like, smart/default sort, have graph no graph mode and news instant refresh mode as the main function. The revision, the user experience is indeed a lot of improvement, the same, the layout of various business strategies to advertisers have brought great surprises, knowledgeable businessmen have been in advance to feel the mobile Sina network deep commercial potential.

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A large number of accumulated users, into the information type WAP station flagship portal

There is data show that the mobile phone Sina currently the largest number of users in the industry, and news clients, Sina Sports, Sina Finance, Weibo and other platforms through, the total cumulative user volume is even larger. With such a large number of users, mobile phone Sina network in the domestic similar WAP site sitting real boss status is undoubtedly, is the Super flagship portal.

This drastic revision, mobile phone Sina Network is committed to comprehensively improve the user experience, for the new user hematopoietic ability to play, sedimentation users, development and the stability of the relationship between users. Thus, the advantage of the vast user to provide advertisers with a huge amount of reliable value for conversion users.

First Contact, the only entry-level information platform

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Sina mobile phone to allow users to load reading through the browser, do not need to download to enjoy the client-level reading experience, firmly occupy the user's priority to read, not only the client's good supplement, but also the primary user to advanced users of the best bridge, play for the client to transport the role of mature users. Excellent interaction designers always provide the user with the simplest interface, reducing unnecessary links in the middle, because any small action will lose the customer before leading to the result. This is a description of the meaning of the mobile phone Sina Network, before the customer has not established a connection, he is the super entrance.

The mobile phone Sina Network also conforms to the mobile user's custom, the user needs to see a news, the first thought is not to go to the mobile store to download an application, the normal habit is to visit the browser to search, this is the information kind of app and the tool-like app obvious difference. And these habits, but also created a mobile phone Sina to become the Super portal of information. Mobile Sina Network use threshold is low, new users have a high probability, the same, user activity also because of the need and higher, for advertisers, more high value.

Interest-related recommendations, creating a favorable advertising model

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In the new version of the function, guess you like and the interests of the recommendation is particularly noticeable, behind the mobile phone Sina and other mobile products to get through the results, users in the microblog, the client any platform has registered users can access the user information Landing mobile phone Sina, through the data calculation of user favorite news information. The user is interested in a certain kind of information, can also use the data to calculate its interest in the goods and fields, this should be The advertiser's most concerned about the part.

There is a popular word for many years to describe the waste of advertising, said advertisers do not know where the money is wasted, now, guess you like to have the ability to recommend your ads to you interested in the needs of people there, so accurate delivery, point-to-point delivery, the result is to improve the turnover rate.

More diversified mobile advertising platform molding

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The new version in the commercial delivery can provide more solutions, modular not only to make the advertising position more prominent can also use a variety of technologies to achieve advertising display, at present, it seems that the potential form is rich enough, the standard form (graphic, hard, soft and wide), the form of innovation (motion diagram, video), technical form (H5 dynamic display, Flash animation) and so on. In the delivery form, the activity of the Information Flow card project, set the entrance, implantation, exposure, celebrity recommendations, interest related recommendations, etc. can be achieved.

From the beginning of the revision, the mobile phone Sina designers have already wanted to create a diversified mobile advertising platform, at present, the basic purpose has been achieved. The richness of the delivery form, the prominent advertisement position, the diversity of design and other features for advertisers to integrate marketing to provide more resources can be used, but also let the mobile Sina network in the future more commercial value.

Innovation creates the future of the mobile media industry, a WAP site that has been seriously overlooked for its value, and is now revitalized by innovation. On the development of mobile, we all walk on the way, but also can not see through the farther scenery. The innovation of mobile phone Sina Network, can't help people return to that topic again: is the value of WAP website underestimated? Mobile Sina Network Such innovation can lead the domestic media WAP website big face-changing? Everything is going on.

The mobile business outlook of the new mobile Sina Network