The new focus of website optimization: content is king

Content for the king, outside the chain for the emperor, has been the industry has been regarded as the golden rule of optimizing the site. Of course, these eight powerful characters, also has been guiding us in the Web site optimization on the road of magnanimous forward. And today, when the Internet "garbage" horizontal fly, search engine so-called algorithm constantly changing, we SEO career is also highly challenged. So many people say, ranking difficult to do, search engine in the blow we SEO ...

Is that really the case? Turn around and watch the way we walk. It seems that once in the Web site optimization on the road, we pay more attention to the outside chain. We do not regret the stubborn pursuit of the number of chain, we even use the software to mass outside the chain, or groups to build spam sites. We do not divide the day and night, do not make the hardships, only in order to from the growing outside the chain, to obtain a trace of silk satisfaction.

Of course, to some extent, many of us have not neglected the content. Because we have always been interested in false original. "Use false original tool, that thing is more convenient." "A friend told me. That day, I held a try to use the mentality. But after the false original content, see I straight want to vomit.

Sometimes, I also think, SEO exactly how to do. Because I feel, do seo after some time, but the more do not know how to do. I lost, wandering, helpless, last week, Baidu Update, let me heartache. Because, it is cruel to Webmaster Network section before the link, k a lot. And today, I see a lot of links are not included. This is not a harbinger of the future, Baidu will give the quality of the original is not high in the advertising section of the link, lower weight. But at present almost all of the high weight of the forum, in addition to the advertising section, to the other place to mess with a link, is simply wishful thinking.

It's getting harder to make links, what else can we do? Put the content in the first place, do it seriously. Yesterday, a SEO group has been discussed, the future site optimization of the new focus is what? I thought for a long time to say to myself, is content. Because, I believe that the site itself on the search engine rankings will be more and more impact. I don't know if this is nonsense. But whether you believe it or not, I believe it anyway.

As for, how to do content? Site content must be related to search engines and users, easy to index the search engine, but also to the user has a certain value.

For search engines, ① is the most basic content to make search engines easy to crawl, to reach the content of the path of the page not too complex. ② the same content is best not to page display, it is best not to put a content into a few sections to hair (for example: Web site optimization of the new focus: Content for Wang "a", site optimization of the new focus: content for Wang "II"). ③ content to use its own uniqueness. Can original best, can not original false original also line. But it is best not to rely on false original tools. What to replace synonyms, reverse sentence order and so on, too pit dad.

For users, ① from the overall appearance of the site, do concise but without losing connotation. Site sections, content page layout to have beauty, and do not let pop-up ads, floating ads, etc., the entire Web page is covered. ② content should be related to the website theme, pay attention to the content details to avoid typos, mistakes and so on. ③ stand on the site user's point of view, consider what the user needs to get content. Then, we create and provide what content.

The website does not speak, but it communicates through the content and the user. Good content will also be circulated among users, quoting each other. and encourage users to constantly click on the Web page. Or it can motivate users to subscribe to newsletters, join groups of users, post comments or browse the web for longer periods of time.

The new focus of website optimization: content is king. Not that the chain is completely abandoned, but we should be the site to optimize the focus of a little bit to move to the content of construction, and gradually the pursuit of the external chain to the quality. I am convinced that the user is not really interested in how many of the site outside the chain, but we have a number of useful content on the site; I am convinced that when the content of our site to get the user's affirmation, the site traffic will also improve, the search engine will give us a considerable ranking!

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