The road to success in the android age

Google has long been demonstrating its ambition to the mobile communication market. After seeing the brilliant test of iOS, the emergence of its Android system attracted a large number of hardware manufacturers and developers.

Nokia's tragedy began with the rise of the IOS and Android platforms, and it is no doubt a bad news for platforms like WM that have been idle. Developers gradually began to lose interest in BlackBerry and WM platforms, and Google's powerful brand appeal attracted much attention from Android in the mobile phone system. Some vendors that are seeking for transformation and want to produce smart operating devices are particularly eager for Android. There are water-related hardware giants such as Acer and Dell, as well as mobile operators such as China Mobile and China Unicom. According to data, about 0.16 million Android devices are activated every day in the world. This number is still being refreshed and continues to grow with the strong momentum of statistics, more than 0.1 billion devices will appear in the market.

In the ecosystem of system development, developers are undoubtedly the most important part. developers' enthusiasm and the products they develop are related to the development of the system. A system that is not favored by developers is equivalent to closing the door at home, playing with yourself, or even having no time to entertain. Fortunately, the situation of Android is very good at this point. More and more developers are preparing to try it on this powerful platform. In China, we have dozens of Android Application Software development teams and individuals who cannot count the number of users who are building the entire android environment and contributing their own efforts.

Let Data speak. According to the latest survey of application platform and service provider appcelerator, for Android, 86% of developers think it is the most open platform on the market, and 54% of developers think it is the most promising, another 55% of developers think it is the most capable Action Platform. Despite this, since the birth of Android, its free and open source nature and policy have caused a criticism. Although they have invested a lot of energy and enthusiasm in civil developers, but there is no return or substantial return.

In everyone's view, it is difficult to answer the question of how to make the development team and the developer make the time and effort in the process of R & D products proportional to the result. I am afraid that Google did not fully consider this aspect for Android. Although everyone will invest a lot of enthusiasm in the early stage, in the long run, this will combat developers' enthusiasm, especially for individual developers. They may spend a lot of time on a good application or game, but worry about the next month's rent.

This is of course a bad result. Excellent developers should not worry about material resources. The excellent products they have developed should make it easy for them to solve material problems and gain fame and profit. Non-governmental developers, unlike large manufacturers, need more help and support. At the same time, they must have faster and more flexible thinking capabilities, and they must think more about things than those of major manufacturers. For large manufacturers, how to use their own advantages to expand on this platform also requires methods and skills.

There are some well-known Android development teams in China. EOE is one of the earliest Android Application development teams in China. They developed the well-known eoeappinstaller (installer) and meal client in the early stage of Android: yi meal. In their eoeandroid developer community, thousands of Android Developers are active every day. Their player community also has more than five thousand members. Since compiling the first basic Android development textbook in mainland China, they have won the pursuit of many developers in China. However, like all Android Developers, they were stuck at the profit bottleneck. It should be a question for every developer team to think about how to go out with mature and excellent products and make profits at the same time. "IOS proves the feasibility of a developer's success on a system platform. Android amplified the feasibility and provided a more relaxed and free environment for every developer to prove his or her own value, you can also get what you deserve. Now this big age is coming ." Said Yan, CEO of eoemobile in Beijing. "Large manufacturers rely on powerful hardware, and strong financial guarantee is also their advantage. They are driving a lot of impetus to the Android system, now large mobile manufacturers such as China Mobile and Lenovo have joined the android camp, and many individual developers and team developers are on their way, you can imagine how exciting this is ". Here, Yan was a little excited. "However, profitability is a big problem. Many developers, individuals, teams, and even some hardware vendors, they didn't even think about the direction of their own on this platform, let alone how to make profits. At the beginning, everyone joined the development of this platform with enthusiasm, and finally found that they were just constantly paying. There is only no reward. This is an unbalanced system chain, which will make developers frustrated and make large manufacturers awesome ."

The profitability issue is very representative, which is almost a common issue for domestic developers. In a recent Morgan Stanley report, the traditional Internet will be surpassed by mobile internet in the next five years. This shows that the mobile Internet is a huge gold mine, only waiting for someone to explore. Looking at all the platforms, Apple's iOS is always stubbornly sticking to the closed principle. Nokia's Saipan long and old-fashioned Android is undoubtedly the most promising one, in the future, the mobile Internet war will begin. The hardware investment of major manufacturers, the establishment of software platforms, and the opening of software stores have never seen a system that puts the market in full bloom and is in a fight. The endless addition of individuals and team developers makes the battle extremely fierce and exciting.

There are no lack of excellent developers and development teams in this fierce war. However, it will take a long time for developers to consider how to develop mature and excellent applications and use these applications to make profits. The second book prepared by the EOE team is coming soon: It's Android time, Google Android winning route and product development practices. It will be a good example to answer these questions, after these years, their team has gained more experience and feelings from scratch than others. Of course, there are more such teams that are waiting to fly. "It's Android time" is an exciting slogan, but in a certain era, it will certainly need pioneers and starters.

"In fact, I would like to encourage all Android Developers." Yan said, "the tide of Android contains infinite business opportunities and endless opportunities. We only need to seize the opportunity and even create opportunities to develop, the Chinese Android Market is bound to usher in a new era."