The road to success of network entrepreneurship

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download with Google toolbar Firefox preface: N years ago Caoz wrote a number of "network success Road" of the rubbish article, some old friends may remember, yes, it is rubbish. At any time, caoz back to look at the things written before, there is a kind of unbearable 卒读 feeling, always think, was so shallow and ignorant. But shallow or not, ignorance, every time caoz pen for the text, is still a passion, publicity as before. Because Caoz is very self-confident, the 30-year-old Caoz, still can think for himself, still can break through the low-brow, still can not be restrained by the rules, as to whether shallow and ignorant, that is secondary.


This article refers to the entrepreneurial thinking, not only for individuals and entrepreneurial small companies. Can also be a large business network company two times to start, business development and transformation of thinking.


　　


1, Rethinking the history of Internet success


back to the history of the network entrepreneurial operation, we have found some interesting phenomenon, many now look very brilliant "entrepreneurial elite", their entrepreneurial route, often twists and turns difficult, can be a start-up in accordance with the precise positioning of its successful model, but very few.


Ma endured several years of "rubbish flow" suspicion and ridicule, finally launched the client advertising bar, to solve the company's eating problems, but this is not finished, the arrival of the SMS storm, let Tencent fly the same development, and SMS this thing, in the founder of Tencent, is no one imagined.


Ding lei to do the post office, thinking is very simple. Community do is also very cow B, but this also did not let him gain what benefits, blind portal strategy nearly let the company was Nasdaq kicked out, the result is simply by SMS, rely on the game breakthrough, this is the beginning of his venture is not expected.


Grand First is a game community, do legendary agent when also be Chinese net as stupid behavior, the result of the Chinese network lost the best time to get out of the way, helplessly see Chen flyover himself soared.


Li began to stay in the initial stage of "technology platform provider" ideas, the results were inspired by Google, throw away the portal revolution, Baidu has been reborn.

There are many examples of
, a notable feature is that many successful people succeed in a way that is never expected in the early stages of entrepreneurship, that is, many successful experiences come from some sort of happenstance, and there are, of course, inevitable factors in this accident ...


Another example is that some have been bullish and enthusiastic about the model, after the vigorous often is corpses, but wait, after several years of wind and rain, inadvertently, some even investors have lost confidence in the project after a dismal hibernation and suddenly glow the second spring. In other words, although they continue the entrepreneurial ideal, but this continuation, and their original idea of the difference miles, you can say that this is the impact of the climate, but can not be denied is that people have carefully arranged the development trajectory of the enterprise, in the network market environment, even fragile so unbearable.


　　


2, reflect on the elite consciousness


"Hao123, capital of the amnesty" this article many friends have seen, of course, some people will disagree, they will still believe that their understanding is correct, if someone told you, a no technology, no business model, no business marketing strategy, Even without the slightest operational resources and background of the people can start a successful business on the network, many people will think is the day night pool, but this is true, and such a successful person, if we put some monthly income of tens of thousands of of freelancers also counted, there are quite a lot.

How the value of
Hao123 is evaluated, Caoz gives so few data, Tiexue.net in hao123 Home military site recommended, every day through the hao123 to take 38,000 independent visitors, mobile home in hao123 home phone site recommended, every day to take more than 15,000 independent visitors, 9flash.com in the hao123 music channel and animation channel, every day to take a point Hit 6000-8000. These data are based on the statistical system provided by Caoz, and the correlation data 265 and k369 are also available, this is not disclosed.


in fact, hao123 is not the only example, we see a lot of "small house" site, a few just graduated from the site of children do not even graduate, you can from the portal, large commercial sites to rob traffic, and even said that many large commercial sites to shame, the Internet to the civilian kind of stage, Some people will be able to use this stage to stand out, not only to do the site, but also in other areas, such as snow village, such as Yang Xen just, such as WHO.


In addition, an argument is forming, excellent personal site often in the large commercial portal after the acquisition, failed to form a total win, funds and various resources of the investment instead make these sites lost vitality, terrible is, in some cases, this argument is actually true, or said to be limited to prove that, That year Lycos under the site which is not elegant style eye-catching, but now? Another rebuttal is that this two years a lot of similar sites after the purchase and dare to follow the commercial company's understanding and style to do the revision has been much less, most of them have chosen to maintain the original conservative strategy to maintain the existing site brand image, whether it is the starting point, 17173, or hao123, almost all the same.


elites, those with a deep business background and sharp business acumen, who have an absolutely confident educational background and a knowledge of the reserves, suddenly find that they cannot explain more and more phenomena that they cannot understand.


　　


3, the crux of the problem is your entrepreneurial, is to create value for whom? Or not even worth mentioning, who are you pleasing?


Business Plan nature of entrepreneurship, have proved to be dangerous and even stupid, even the winners in the process have abandoned the plan and the original business ideals, this is not to say that the people who write the plan is stupid, but their intelligence into a wrong direction, they firmly believe that, To please investors, to please business customers, to please the business, you can get a good return, but in fact the contrary, the real God, not a businessman, but the public. The real winners are often achieved by pleasing the public. "Mouse Love Rice," the song was first placed on the Sony China music director's desk, the evaluation is "rubbish", but in just a few months, the rubbish turned into a hot pop music, the streets are sung everywhere, civilian music, through the internet to stand out.


the traditional view of some business elites is that things that have no commercial value, even if accepted by the public, are meaningless, and they do not care whether the public accepts it, but whether the business goals are achieved. In the traditional industry, maybe it's right, for example, traditional telecom value-added service providers, as long as the monopoly of telecom operators can be tied to get real gold and silver, when Tencent is still fledgling, these companies have a yearly billion of the scale of income, you let them to please the public, They scoff at the low-level boredom and lack of a mature business model.


But the network gives another answer, as long as the public recognized and accepted, there must be commercial value, regardless of this value is the membership fee, point card fee, monthly fee, advertising fees or SMS fees, perhaps this value in the early days of entrepreneurship can not see, but as long as you please the public, you will be rewarded. Tencent early, who does not say he is garbage flow? Even when the advertising bar was just launched, the question remained. But, soon, his huge flow finally, now you see, the so-called garbage flow, in fact, are real gold and silver. Elites used to think like this before, "the student is the rubbish flow, the Internet Café User is the rubbish flow, the chat user is the rubbish flow, listens to the music is the rubbish flow, looks at the novel is the rubbish flow, the game is the rubbish flow, ... is the rubbish flow, anyway as long as not as they general suits Gelv, the seriousness, Full of business models and financial information, is the garbage flow, the result, whether it is instant messaging, online games, "garbage flow" has created a huge wealth, as with the snow village, "Northeast people are living Lei Feng", Yang Xen just "mice love rice", junk music became popular fashion.