Do not have to do SEO hard to move routines, after all, we take over the site are not the same, pushed the products are also different, so at this time we do a more practical way is to analyze competitors.
In general, competitors have a good ranking on search engines, and we have no rankings. How to get from scratch, and then catch up with opponents? The following author on the example to resolve a site.
The author now hands a site product is a barcode printer this product site, the keyword index is not big. First, let's look at the strengths of our competitors:
A long time domain name is equivalent to have a good foundation, but good Foundation does not represent can build a good house, just say they have such a good foundation. Second, their independent IP, which avoids the same IP under the presence of spam sites and affect our site.
Then look at the structure and layout of the competitor's website
This is a competitor on the site dynamic URL and static URL coexist, but did not write a text of the problem of the robots. This shows that the competitor does not deal with the site's URL uniformity. While realizing that static URLs are more leveraged with SEO, the details are not well grasped. So this is a bit of a place where we can improve. Uniform standardization of URLs.
Alt tag and title tag of the picture
The alt tag of the picture, now the optimized person will mention the problem, so this one can understand. But there is also a title tag that many people can easily overlook. First of all, this title tag is only intended to enhance the density of keywords, rather than the title of the label. such as keywords. This is a better place to optimize than our competitors.
Breadcrumbs Navigation
This site may be because of the presence of side navigation, but the neglect of breadcrumbs navigation. This is also a place where we can do a lot better. The existence of breadcrumbs is not only good for search engines, the promotion of keyword density, what is more important is that it can enhance the site's user experience, so this is indispensable.
Because the author is to take concrete examples to analyze, you can only see a site specific problems, but not all, so slightly insufficient, hope everyone forgive me. Article by the barcode printer www.fjboxin.com feeds, reproduced please retain the source, thank you.