The upcoming Baidu search for "Big earthquake", beyond the black 6.28K station event

June even, gratifying is Baidu web search quality white paper is about to be released, sadly Baidu will be some of the quality of the site to give down the right, which for the webmaster, whether it is a business, personal or third-party providers will be a gratifying sad thing. This year, unlike in previous years, since Baidu published in mid-May web search Quality white paper, although only the outline of the white paper, but it is conceivable that Baidu will be the second half of this year on the content of the White paper to implement and crack down. Perhaps, this will be Baidu search engine penalty Low quality site is the most serious one; perhaps, this is also the history of a large earthquake, perhaps, will also go beyond the 2012 6.28 large-scale K-station events.

　　

Looking back, in the 2011, 2012 and 2013 of these years, there have been a variety of site punishment events, some because of the content, some because of the chain, some because of advertising, some because of user experience, some because of the station group, no matter what kind of situation, as long as your site exists cheating, Baidu will punish your site. So, for Baidu search engine, Baidu wants is the user can find on the search engine to oneself to have the help, has the quality the information, therefore the Baidu also definitely does not let the quality low information display in the search engine, will not let the user click many times on the search engine page but still cannot find conforms to own content information, Although Baidu's tolerance is very strong, Baidu anti-spam team is again and again on the poor quality of the site, but Baidu will definitely be a day in the year to the low quality of the site to punish, and will be a webmaster guikulanghao site punishment.

For the second half of this year, Baidu great turmoil is already a very certain thing, and this may be more serious than in the past years, I think the big unrest Baidu this will be a "big earthquake", "felt" will ripple to large and small sites. In addition, the history of Baidu K station can be found in the past few years in the K station are very afraid, and even some stationmaster to now still hate Baidu scold Baidu. Of course, in any case, Baidu punish the quality of the site is also taken for granted, not because of these low quality site content and harm the user. Therefore, the author in order to foil the second half of this year's Baidu great turmoil specifically three examples, the following to review the past K-station history, but also in order to let the webmaster better to "treat" their own website, you can make their own site to the user to bring the best side.

2011 Baidu Turmoil ...

In February 2011, Baidu's own part of the algorithm has been adjusted, the Baidu algorithm to adjust the punishment of the site range is moderate, as follows:

1, for some improper industries of the site update slow, ranking, and through the optimization rankings also difficult to rely on the front.

2, limited the new station optimization keyword ranking, this adjustment causes the new website to do optimization after the keyword ranking floating larger, and stability is not very good, often appear today there is no ranking tomorrow.

3, the export of one-way chain to take more, and is linked to the site of the right to give down the right to prevent the link between the site cheating, years old station moderate export impact is small.

4, two-way chain took over, plus link to the quality of the site to give down the right.

5, the site has no original content, the article is reproduced in the weight of the site to promote slow.

6, the site has a large number of JS or IFRAME site appropriate drop right.

In total, Baidu 2011 is from the site included, keyword ranking, outside the chain weight, the internal factors such as the site to give down the right to deal with each site. Of course, in 2011 years may be a lot of webmasters are not so attached to SEO, leading to SEO does not have too many people to do, so when the Baidu algorithm has been effective after a lot of sites were occupied. But the scope is not very big, because Baidu algorithm is not very perfect.

2012 Baidu Turmoil ...

On June 28, 2012, Baidu big update occurred after a large number of K-station events, that is, the legendary 6.28K station. If have experienced 6.28 stationmaster all should know this day the website traffic plummeted, each keyword rankings fall or disappear, Baidu snapshots are deleted, home snapshots disappeared, and even the entire station was deleted, especially medical sites, may be 6.28 per year of medical and other types of Web site "death anniversary." In addition, in August 25 time again occurred Baidu large-scale K station.

I take the webmaster together to review the 2012 6.28K station event (by Time):

In late March, Baidu algorithm update, the statement will crack down on the internet garbage, while will improve the weight of some sites, take care to update the regular site is not frequent, such as corporate websites, school sites. The number of sites affected in the March adjustment was huge, with many sites disappearing overnight like the 6.28 event. In addition, the March adjustment to reduce the weight of the external chain of the main, such as the forum outside the chain, classified information network outside the chain.

In mid-May, Baidu Webmaster platform began issuing a series of announcements on combating internet rubbish in May, while opening the official forum of Baidu. At this time there have been some signs of K station, there should be some "pilot rectification site", such as spam video sites, cheating sites, collection sites and so on.

In mid-June, 22nd, some of the site snapshots have a larger change, and some of the site's keywords have begun to decline or disappear, a few days after a few home snapshots disappeared, some in a few days after the recovery.

In late June, 28th, the first snapshot of the disappearance of the overall popularity of the site, and the impact of most sites included in the reduction or was the whole station deleted, which uncommon large number of 3, 5 years old station.

In early August, after entering August, a large number of site home snapshots do not update, which more performance in the Medical and SEO industry.

In late August, 22nd, Baidu Lee released an update announcement, will be for random collection and hyperlinks cheat line new penalty rules.

In late August, 25th, many sites were punished by Baidu, down the right, ranking disappeared, which Baidu to fight the collection site, after the subtle keywords, some keywords search results page, has a great change, and mainly focused on medical and some brand words.

In total, 201,200 degrees K station to small games (mainly collected, regular sites are almost unaffected), medical (relying on excessive SEO), video (false content), personal (mainly collection), novel, Taobao, such as the focus of the site to hit the target. And in these k sites, almost no one is a regular website. It is conceivable that the current Internet garbage has been more unbearable, the 2012 Baidu is really unbearable, although will attract infamy, but afterwards will bring a fresh air to the Internet.

2013 Baidu Turmoil ...

In 2013, Baidu in February, May, July updated the Baidu algorithm, there are many sites in between K, but the whole station plucked less hair. In addition, 2013 years of Baidu algorithm strategy update, found that Baidu more attention to original content. Now let's take a look at what happened in 2013 years:

In mid-February, 19th, Baidu released the Green Luo algorithm 1.0, the algorithm update is to continue to hit the 2012-year hyper-chain algorithm. such as: Chain intermediaries, selling links to the site, purchase links to the site. And Baidu again stressed: buy and sell link behavior on the one hand affect user experience, interfere with search engine algorithm, on the other hand speculative build station, super chain intermediary effective, real diligent do station webmaster but in this bad Internet hyper-chain environment can not get due returns. Therefore, in order to buy and sell link behavior in the elimination of the chain based on the calculation, Baidu will make further adjustments to this part of the site.

In mid-May, 17th, Baidu released the pomegranate algorithm, it is said that pomegranate algorithm is a low quality page terminator, Baidu will be for the low quality page to make a series of adjustments. And the first phase of Baidu's entry into force: contains a large number of users to prevent the normal flow of bad advertising pages, especially to pop up a large number of low quality pop-up ads, confusing the content of the main page of the Spam Ads page for the representative. But this is a warning to remind the said, Baidu's pomegranate algorithm will be officially online after a week, if the webmaster in this week as soon as possible to check the website of the advertising situation, if there are these circumstances, timely processing will not K station.

At the beginning of July, 1st, Baidu published the Baidu Green Luo algorithm 2.0, this update, the update mainly for some sites everywhere to release promotional soft Wen phenomenon, Baidu will target site and its own site to carry out appropriate punishment. And this time the green rose algorithm will be more stringent processing, such as: increase the strength of the filter soft outside the chain, increase the punishment of the target site, the bearer of soft site to carry out the appropriate punishment, reduce its evaluation in the search engine, at the same time for Baidu News source site to clean out the news source.

In total, in 2013 years, Baidu for hyperlinks, low quality pages and soft outside the chain to carry out a serious blow, many of the sites are almost all the phenomenon of the gun, and K station phenomenon is growing, especially the purchase of links and soft text outside the chain of the target site.

Today, 2014 ...

In the second half of 2014, Baidu published the "Web Search Quality white paper" In early May, and a formal version is to be released in June, while the white paper's content focuses on three aspects of content quality, browsing experience, and accessibility. According to Baidu insiders said: Once the White Paper implementation, Baidu search engine will be more high-quality pages to show opportunities and better rankings, while the lower quality of the page will reduce the opportunity to show, or even not included, serious will be the whole station k off. Therefore, as a webmaster you can also see that the second half of Baidu began to encourage the original, to support the original, so that the quality of the original content to better display in search engines and to provide users with the necessary. Conversely, your site appears poor quality of content, browsing experience and poor accessibility, if there is no timely correction to do a good job, then in the second half of this year will be Baidu K station, or even the whole station pull hair.

Here, for the webmaster is a blessing is also a curse, Fu is because Baidu will give high-quality site better weight and ranking, the curse is because Baidu will punish the quality of low sites. And the type of punishment site is also a wide range of coverage, such as: talent, education, real estate, automobiles, tourism, medical, local portals, novels, games, electric dealers, business-to-business, and other web sites. Especially the electric business website, because I participated in the May Hangzhou Baidu Webmaster Platform High-end salon, Baidu Wang Yu teachers to share the upcoming online "Web Search quality white paper" content, Wang Yu in the sharing of the Baidu strategy for the update is very important, especially in the salon on several occasions mentioned the electric business site. Therefore, also see the Baidu on the quality of the site's website, where A5 webmaster network SEO Team also recommended that the majority of electrical business webmaster site to do a good job quality improvement.

Your website, how to avoid this Baidu's great turbulence?

In fact, a part of the webmaster has begun to pay attention to Baidu search engine in the second half of the turmoil, but also began to the site for their own safety, may not be aware of the second half of the unrest Baidu Webmaster, now after reading this article will start to think about their own site how to avoid Baidu this great turbulence Because no one wants to have their site again 6.28 of the K-station incident occurred. So, here A5 Webmaster Network SEO Team recommend the majority of webmaster through the SEO diagnosis (http://www.admin5.cn/seo/zhenduan/?hz) to avoid this great turbulence, from the basic diagnostics, keyword analysis, structural layout, page optimization, content analysis, internal chain diagnostics , the site outside the chain and so on comprehensive diagnosis, lest in the second half of the Baidu "Earthquake" killed. Of course, we recommend you in the A5 webmaster Network to do a comprehensive SEO diagnostic services, we can help you build a Baidu search and users like the site, Enterprise qq:800017899

Written at the end:

Above by A5 webmaster Net SEO team Jack original edit. Things have come to this, Baidu will occur in the second half of the "big Earthquake", the author suggested that everyone for the above advice, the site to check their own, as far as possible to avoid their own site content quality, browsing experience, poor accessibility problems. If the appearance has not improved, perhaps the second half of your site will be involved in the "earthquake".