The virtual and reality of the Internet of the stolen dream

Some people say that the Internet is a virtual reality of the world, has a close relationship with reality, like the Dream will also appear in the life of the scene.

The internet is not a dream, but we need to steal the elements of reality and make it easy for users to understand and use them easily. Sometimes you will be amazed to find that almost all the products of the Internet are the epitome of real life and demand, in addition to purely illusory online games, no life elements of the network products are not easy to survive.

Just like what Don t make me think describes as a typical scenario in which we shop in the real world: I'm going to buy a chainsaw. Into the mall door, I would guess: "Where do they put the chainsaw?" After entering the mall will not consciously scan the wall of various types of goods on the name.

What about the selection tool, lawn and gardening? Then I decided to go towards the tool department. Go to the tool department and continue to view the indication flags.

When I started looking at the specific product, I found it wrong, so I returned to the lawn and gardening department at the top level.

Perhaps, halfway I change my mind and choose to ask a staff member. So the whole shopping process looks like the following.

I am a "known item search user" PS: A known item search user refers to what people know exactly what they are looking for and what they are looking for. When looking for a chainsaw, look for a sign or query to find what you need. Among them, whether it is tools, household items, or electric tools are the Internet navigation.

Only, tools, household items, lawns and gardening supplies are first class navigation, while power tools, hand tools and polishing and grinding tools belong to level two navigation.

In real life browsing goods, viewing indicators corresponding to the line is navigation;

Ask the waiter--the corresponding search keyword.

And for "Known item search user", both navigation and search support to find again.

In addition to the above shopping process, the reality of the shopping cart settlement transplant to the network becomes a form.

Taobao shopping cart e-form

Without a smiling waiter, the form becomes the network, the enterprise and the user dialogue, interactive way.

In addition to E-commerce simulation of the real shopping model, "networking" in the "report" This function also comes from life.

"As users generate more and more content, an editor who reviews dozens of press releases every day is no longer used and the reporting system is becoming popular." The idea of a report is similar to the alarm in the real world, where there is not enough police in one area to monitor everyone's movements, and from the ratio of police to the public, most of the criminal activities must be discovered by the public, and the police need to be reported by the public to assist them in their enforcement. Similarly, limited staff of the site can not effectively manage the activities of a large number of users, reporting system becomes very necessary to help the site managers to find timely "broken windows" (the site if the ads do not take action, will soon be inundated with ads), thus to repair ... ”

Of course, Internet products "from life but can be higher than life."

Google Calendar using the WYSIWYG (WYSIWYG model), not only can switch years, you can record, adjust drag and drop task. It's a lot more magical than real-life paper calendars.

Google Calendar can switch day, week, month display mode, you can drag and drop activities

Sometimes, I even boldly assume that all product managers and interaction designers should be released from the office-to understand the real life, people's needs, interpretation of real life, people's processes. This is what the product manager should do! So, in order to work, first go live well!

Article Source: zhangyq.com reprint Please indicate the source link.