The Google ranking algorithm is not dominated by external links.

More and more Seo people studying goolge rankings found that Google's ranking Algorithm Nowadays, users are increasingly inclined to increase their behavior patterns on the website. For example, how long have they stayed on the website? What pages have they read? Their access paths and so on are no longer referenced simply by external links.

In fact, this idea is not new. In the past one or two years, more and more people have been skeptical. Google not only considers website optimization and links, but also considers users' responses on the website.

When Google launched its free log Statistics Service Google Analytics, I was sure that Google was actually doing this. Think about why Google promotes the use of Google toolbar. They even paid Dell a lot of money and preinstalled Google Toolbar on the computers sold by Dell. This is a huge expense.

If the tool bar does not search for a large amount of information, Google will not be able to spend so much money to promote his tool bar. All users installed with the Google Toolbar will be collected by Google when visiting the webpage.

Even if you do not use the Google Toolbar, your computer will be set with a cookie when you go to the Google website for direct search. This cookie is valid for one year and all your searches will be recorded. In addition, a large number of websites are currently using Google Adsense. AdSense JavaScript code to track which web pages are accessed by users and how long they have taken.

The third channel for Google to collect user information is Google Analytics mentioned above. this log analysis software was previously paid. Google bought the entire company and provided this very good service to webmasters for free.

Why does Google do this? Obviously, they want to collect the behavior patterns of common users on the website. For example, if your website uses the Google Analytics tracking and Analysis Service, Google also collects this information when you can analyze user behavior patterns.

So, how does Google rank websites based on user behavior patterns? For example, if a user searches for a keyword on the Google homepage, the user clicks the first result, and then clicks the return key of the browser within five seconds, the user returns to the Google homepage again, then, click the third result. After 30 minutes, the user will return to the Google homepage again. Google can conclude that the third website can provide useful information to users more than the first website. If this pattern is repeated, Google may swap the rankings of the two websites.

For example, with the Google Toolbar, Google can clearly track which pages a visitor has viewed on a specific website? How long have you stayed on those pages? What path does he use to browse the entire website? This information tells Google whether common users really like this website? What pages do you like?

Theoretically, three factors should be taken into account in website ranking:

1) the website itself, that is, intra-page search engine optimization.

2) links, that is, optimization outside the web page.

3) user.

So far, it is still difficult for search engines to collect user feedback and information. However, there are indications that search engines, especially Google, are vigorously developing tools to collect such information.

Of course, the introduction of user behavior patterns into ranking algorithms may also be exploited by writers, just like the Alexa ranking we are familiar. I know that many people use various cheating Methods to Improve Alexa rankings. Many websites know that there cannot be so much traffic, but Alexa ranks high.

During website promotion, we can easily find that many websites provide so-called Alexa promotion services. In fact, Alexa is only a sign of your website traffic. It is not a promotion. Alexa ranks top in the rankings. It cannot be equal to the actual traffic of your website. If Google thinks too much about user behavior patterns, more people may be involved in similar cheating measures. For example, after searching from different IP addresses, click your own website and no longer return to the search engine. All of this can be automatically implemented using software. Therefore, user behavior patterns and other existing ranking algorithm factors will certainly be combined to achieve a good balance.

Another evidence is that in Google Talk, When you click a URL sent by a friend, your clicks will be tracked by Google. Is there no reason for this?