The meaning and implicit meaning of website keyword

When the search engine grasps the lifeblood of the Internet economy, the typical application of the Internet, which is created by the search behavior, will affect all the people and things related to it. For the moment, we call the economic model of the related behavior a search economy. In this section we discuss one of the most basic elements of a search economy – search keywords.

What are the key words? It can be any word in any language, mainly in the form of words. The essence of writing is to express thinking and service, when we choose keyword search, each word must be purposeful, and this purpose can be divided into explicit meaning and implicit meaning of two parts. The explicit meaning is actually has the explicit search intention, but the implicit meaning is the real search motive behind the explicit meaning. When the keyword contains these two layers of content, we do not need to do a rigorous subdivision, because the economic thinking model let us in their own experience and in the environment to make the fastest and the most direct decision.

Let us look at the meaning of the key words first. For example, when I plan to go to Hangzhou by train, I want to know the train timetable. I choose the key word "Shanghai Hangzhou Train Timetable", from this keyword phrase directly expressed demand is to find Shanghai to Hangzhou train timetable, this is the meaning of the keyword. The meaning of the keyword analysis does not need to consider the key words of the people thought at that time, and more objective from the word Group of keywords and to infer the meaning of keywords to be expressed. The meaning of the key words is relatively objective, is to reflect the mass groups of the search keyword understanding results.

Now let's take a few more examples to see what the keyword means:
A. "Yao Li Ya Jade Tea"
Not long ago a friend sent me a bag of Yao Li Cliff Jade Tea, is said to be Jiangxi tea, so curiosity let me use this keyword in search engines to search for related tea information, I believe that only understand the characteristics of the tea and background conditions will make tea people can enjoy the true quality of teas. But only from the literal analysis of this keyword, we cannot know the purpose of the keyword. In this case, we can add a generic vocabulary to show the meaning of the keyword. This generic term can make "about", "understand", "what is" to reflect the potential purpose of the keyword, this approach may be some deviation from the actual intention, but regardless of a few cases, sometimes vague answers will be more objective and real, and with these universal prefixes, The search engine seems to have been extrapolating our search goals.

B. "Web 2.0 definition"
When the development of the Internet with the emergence of new concepts, and the emergence of new concepts and people from fatigue to see new joy. Web 2.0 concept Use robust reporting, this is a very "fashionable" concept, on how to view the Web 2.0, I will be in my book in detail, here let it as a keyword for example. The explicit meaning in this keyword is already very clear, the goal is to obtain a Web 2.0 concept definition, the same keyword can choose "Web 2.0 Concept", "What is Web 2.0" and so on, this keyword does not need any former or the modifier already manifests the meaning.

C. "Copyright 2003"
I look at this keyword, perhaps you will be stunned, please do not think I will not be able to put forward this keyword, perhaps you will thank me this keyword to your inspiration. Although the internet is a new thing, when familiar with the SEO (Search Engine optimization) people with a variety of skills to make their site in the search engine rankings, but ignored the search engine is now more intelligent, they know how to according to the site "age" To judge the value of a website. With this keyword we can look for sites that have not been maintained for a long time and can buy them cheaply to provide us with other business services. These are the main motivations for this keyword, so the explicit meaning of this keyword is not obvious.

The above three examples of the meaning of the key words can be more direct understanding, and some can be revealed by the prefix, while some difficult to literally see the purpose of the keyword, such examples are many, here no longer one by one enumerations.

When we can not see the keyword meaning, analysis of the implicit meaning of the keyword will be particularly important. This process is similar to the interpretation of Dreams, the story presented in the dream is not necessarily the true meaning of the dream, and the implicit dream must refer to the dream before and after fragments and daily life fragments to understand. The same is true for the analysis of the implicit meaning of the key words, each keyword is rich in meaning and implicit meaning of the double. The degree of the two is related to the cultural background, expressive ability and practical motivation of the key words. The same needs, different people will try different combinations of keywords, which also allows us to understand the search engine in the long tail theory in this respect the performance value.

The meaning and implicit meaning of the key words can be converted to each other, when a person with language barrier, give him a pen a piece of paper, perhaps more convenient for him to show his needs. When the key words with a word for the core vocabulary and other modifiers to materialize, its implicit meaning will be a quantitative transformation of the meaning, and when people can not articulate a problem, then the relationship between the meaning and the meaning of the proportion will again occur volume changes.

Understanding the meaning of the key words and the basic concept of implicit, we now know that people use the keyword to describe the needs, usually not very thoroughly expressed clearly, its explicit meaning and tacit understanding coexist in it. At the beginning of the search engine, people usually described their needs in one or two common vocabulary combinations, but the amount of information on the Internet was much less than 1 per thousand or so today. The fear of searching (the result of not finding the need) also limits the shift in implicit intent. Now that the times are moving forward, the search technology continues to rise and the cost of networked storage has dropped dramatically, the search concerns have changed, and richer search keywords will emerge, and the long tail of keywords will extend longer. So how to match these keywords, how to improve their own web page "winning probability" will be in the search economy under the new demand and supply relationship.