The full anatomy of the app Store aso thing--collector's Edition

ASO, a shorthand for App Store optimization, has an important role to play in app and game search rankings, downloads, and user reviews for apps and games in the store. This article integrates the essence of several online articles about Aso, hoping to give you a detailed interpretation of ASO.

I. The importance of ASO

1.75% of users have access to the app by searching for features

From 2011 to 2013, users were more interested in choosing their favorite apps through the list, but by the year 2014, the list's influence was declining, especially after the pay list was badly played. More users are searching for their target apps, and Apple has increased the impact of search on rankings, so search optimization is an essential part of the App Store promotion.

2. First three of the hot word divide 70% of the flow

According to a third-party agency radar-based database, there are 310,000 hot words included in the App Store on the iphone, while the ipad is up to 460,000. Each hot word search results ranked in the top three to carve up this hot word flow of 70%, visible to do the importance of ASO.

3. For small and medium teams, search optimization is the best opportunity for brand exposure

According to incomplete statistics, there are now more than 1.5 million apps and games in the App Store, and the list can show only the top 145. Therefore, for small and medium-sized development teams, the search ranking nature has more exposure opportunities for the team to carry out the next project or financing is helpful.

Ii. main factors affecting ASO

1.APP Title

The effect of the app's title on the app rankings is like the "title" tag's impact on the site, which is undoubtedly one of the most influential factors in app rankings. When setting a title, take into account the keywords most commonly used by users to search for such apps. For example, your game content is Chinese chess, but the name is called "Chu Han dispute", then your game will be very difficult to search for "chess" when users ranked in the forefront.

2. Keywords or tags

The keywords/words or tags that are filled in when you upload the app are like the "Key words" tab that you fill out when you make a webpage. Although the "key words" tag has no effect on SEO, there is no denying that it was important. And the App Store ranking rules are obviously not mature enough to ignore the point of the keyword, so be sure to think about your app to set the keywords.

The full anatomy of the app Store aso thing--collector's Edition

Icon for 3.APP

Icon for an application is like looking for a person. If you want someone to make a good first impression of your app, start by designing a beautiful icon. And the beautiful icon may bring you other unexpected benefits.

4.APP and video preview

There is no doubt that the app details page and video really affect the performance of the leaderboard. The APP store also has to consider the user experience, and if your game is very lame, will the user download it?

The full anatomy of the app Store aso thing--collector's Edition

5. User reviews

In addition, user reviews in the App Store account for a significant proportion, although most of the evaluations are now occupied by the Navy. So it's always awkward to talk about user reviews in China ...

6. Download Volume

This is the most popular brush list last year, the use of factors, by swiping the list to get the app to download a high ranking, and then use the list effect to bring a lot of downloads. Apple now has a rigorous review of the brush list, but it is certain that application installs are still a very important factor for ASO.

7. Active user volume, active user ratio and short-term user retention, etc.

With the improvement of Apple's ranking algorithm, it is ultimately up to the goal of "the best app for user experience". So it is important for any application developer to maintain the quality of the product, increase the number of active users, the percentage of active users, and the retention of short-term users.

8. Social sharing of data

How powerful social networks are, needless to say, in the face of the coming era of cyber-society, the APP store's ranking algorithm will inevitably add to the impact of social media sharing data.

Third, how to do ASO

For the above eight points, the respective coping methods are as follows:

1. The title, not the longer the better

According to statistics, all of the top app titles are very short, the title of the post is more long, long title of the app accounted for the top 100 of the 20%, it is clear to see the long title of the app is not too much.

Recommendation: The app title contains keywords and note that keywords are within 12 characters, and can describe the app scenario in detail, the first goal of the keyword is to allow users to search for better memory.

2. Keywords or tags

1) What is a good keyword?

① carefully review the app Store, type some keywords and then look closely at the results of the search. When you look at the first application, you will find out if they are accidentally searched and do not match the keywords, or if they are really related to the keyword;

② If you find that there are many applications that match the keywords you search for, you should use the ratios of these apps to download and rate them to determine whether your keywords are successfully matched.

③ According to previous experience, the average occurrence of a keyword in each sentence is a good choice;

Keywords appear in the ④ header. It seems that the applied title should be more relevant to the application itself than its description. If possible, you should use the keyword that best describes the application's functionality and the strongest associated with it as the name of your app.

Recommendation: When you really take a serious approach to optimizing your app for keywords, the first thing you need to do is find a great keyword and then go to your app.

2) How to filter keywords?

① keyword optimization: Proposed from two aspects: related to the application content and search volume of keywords, fine keywords;

②: Remove the characters contained in the preceding keywords;

③ filter out the keywords to fill in the submission: filter out as much as possible, with the application content-related and large search volume of keywords optimized to your application.

Recommendation: The more effective keywords you have, the better, the greater the opportunity to show, nature has everything.

3. The beautiful icon

A good icon is critical to the success of your application. If the icon is designed to be smart and appealing, it can effectively increase the click-through rate of the app in the Search Results list page, which is very helpful for ASO. Moreover, a beautiful icon may also bring unexpected additional benefits, perhaps one day the Apple Mall in the production of promotional materials will be randomly selected some beautiful icon put on top, this game brand propaganda hundred profit and no harm.

The full anatomy of the app Store aso thing--collector's Edition

4. And video, it is highly recommended to have video

1) If you can upload video, be sure to upload the video, so that your application will occupy a great advantage in the search results;

2) Upload the size of the specifications must be in accordance with the requirements of the market, at the same time to maintain a clear, must not have a watermark.

Recommendation: Update your version regularly, which will help keep your ranking priority and be sure to manage your users.

5. Guide user comments, do not recommend brush comments

1) must be true;

2) must be effective;

3) User ID cannot be duplicated;

6. Download Volume

Even in the app Store, the weight of the download is reduced, but there are many factors that can be optimized, such as the number of active users, user activity, short-term user retention ratio, and so on. Although not as simple as the download, but through other marketing methods of cooperation, but also can receive a good effect.

Recommendation: App downloads are similar to page views, so this is an important indicator, providing a relatively large number of users to download, ranking is necessary and priority premise, Apple will review the true validity of the download volume.

7, App Usage frequency: How to improve the usage frequency of the app?

1) Provide high-quality content;

2) Add push reminders in the app;

3) Increase the exposure of the app in the website;

4) Purchase the brand exposure of the offline product;

5) Register some accounts to increase the exposure of the app to the major forums channels.

Recommendation: 1, help your users to provide jailbreak app for users to download and install;

2, to provide users with a useful function to help it (similar to the Pea Pod app promotion when the user installs the app to use the process).

8, social sharing of data

The ①ios algorithm will take into account the number of times your app's link is propagated, but it must be real, not brush;

② users can go to the major social media to spread;

③app age, history, and so on, although these will have some impact, but not absolute data, if the budget is sufficient, but also to increase the first brand communication.

Summarize

ASO is an essential part of the refinement of operations!

Transferred from: http://www.cocoachina.com/appstore/20150429/11718.html

The full anatomy of the app Store aso thing--collector's Edition