April 12, the founder of Jia Yueting Pavilion on Weibo published a "Next generation mobile internet no longer need autocracy" open letter, directed at Apple. In this letter, Jia Yueting The first affirmation of Apple's contribution to the technology industry, but on the other hand, he also bluntly pointed out that Apple's closed policy has completely curbed innovation, hindering the development of the industry, and he also believes that a stifle innovation, stifle freedom, stifle open business model will eventually be replaced by The Times, And open closed loop is the future.
Frankly, the strength of the open letter is indeed sufficient, there is no lack of words sharp, so the outside world generally think this letter shelling and the tone of the challenge is relatively heavy, in fact, Jia Yueting Pavilion also pointed out in the letter that Le Vision Super Mobile is about to release, at this juncture in a high-profile state of the challenge of Apple, whether it can be understood
This is not important, from Lei June to Yonghao to Jia Yue Pavilion, they each attack on Apple will be mistaken for marketing, but marketing does not determine the success or failure of the product, the smart phone market is now fully transparent, for domestic brands, if there is no specific product advantages, if there is no outstanding price and performance, If there is no good after-sales service, how can we stand out from the fierce competition? Therefore, the analysis of the purpose of Jia Yueting Pavilion is not much significance, the key is its criticism of Apple is objective? What is the implications for the mobile phone industry?
Apple's closure has long been "criticized"
In fact, Apple's closure has long been "criticized", first of all, Apple's operating system is "this leave", unlike Android, any other manufacturers use and create a variety of products, it can be said that because of the openness of Android to promote the continued development of smart phones, and secondly, Apple's closed mode has hindered the development of the mobile Internet, and any application can only be downloaded through Apple's official store, where the audit rules are strictly not to say much. Many developers in a year to update the Android dozens of version, Apple can only update several versions, this model is not conducive to the mobile Internet innovation, not to mention for users to create a diversified value.
This model has become an important reason for Apple's overall defeat of Android, according to statistics, at the end of 2014, the Android platform developers reached 388,000, the number of applications reached 1.43 million, Apple's data are 282,000 and 1.21 million, was lost a lot of Android. So why is Apple still on its own, and continue to implement this closed policy? The root cause lies in the interests of the two words, in Apple's view, too open system will be detrimental to the maximization of benefits, Apple wants to take over the entire industrial chain, and fertilizer can not flow outsiders field, under this concept, how can Apple hand the platform open to others?
But Apple is also suffering from this closed model, as Jia Yueting Pavilion said, Apple's own source of innovation is also slowly drying up, the imperial Twilight has now, this is not alarmist, although Apple relies on this closed model to make a lot of money, but can continue? In fact, Apple is aware of the seriousness of the problem, in some emerging areas Apple has abandoned the closed strategy, such as in the Smart car, Apple chose to do more open posture, actively through foreign cooperation to promote CarPlay, because Apple knows that alone can not make the industry bigger and stronger, The closure strategy will no longer be effective.
How to break the closed, fully built open closed loop?
Since the closure system of Apple has long been decided, then how to break the closed, comprehensive open closed loop has become the mobile phone industry in the future development of an important issue. It also includes millet, hammers, and music that they need to focus on in the future.
In the Jia Yueting Pavilion, to fully create open closed loop, we must let users participate in the whole process, penetrate into every aspect, that is, "tens of thousands of people dissatisfaction, tens of thousands of people involved, tens of thousands of people to develop, tens of thousands of people use, tens of thousands of people spread", the music as the definition of CP2C mode, the essence of And based on this foundation for users to create a comprehensive ecosystem service system.
Whether this model is suitable for mobile phones is still not to jump to conclusions, but from the experience of music as a super-TV, the CP2C model has obviously achieved significant results, and now music vision can hold the first brand of China's smart TV, the fundamental reason is that Le vision broke the hardware boundaries, UI boundaries, content boundaries, application boundaries, Breaking the boundaries of innovation in the entire industry chain and internal organizational boundaries, to provide users with a high-quality experience. If from this point of view, the CP2C model as a breakthrough to enter the mobile phone industry, or the opportunity to break the current market structure.
The future belongs to the open, Apple closed will become the past
