The game theory of SEO and social media

The game theory of SEO and social media

Before the advent of social media, SEO was once a mainstream means of network marketing. Use SEO to optimize your site to get the traffic from the future of the search engine, thereby winning the promotion of your website and good social effects.

In recent years, there has been a sudden emergence of social networks such as facebook,twitter and other socially-bookmarking functions, of course, the domestic popularity of Renren, as well as the meager number of large portals and so on. So everyone can comment on your product or website through social networks and share their views with their friends.

Some people ask this is the end of the era of SEO? How social media will affect SEO as well as my site, resulting in a contest between SEO and social media. So, what is the real situation? In fact, the SEO and social media is not an absolute contest and exclusion, on the contrary, they should be a kind of mutual connection, can not split the relationship.

The core of SEO is no more than two factors in the counter: Site SEO and outside the station SEO.

Site SEO: This need to work on our own site, before there are several articles to introduce the site optimization. The first is the site's keyword optimization, the site's keywords must be refined accurate summary of the content of the site. Key words are embodied in the following aspects of the site: Site page keyword tags, page content in the keyword density, page title (title), page (description) descriptions, and other factors. These factors allow visitors and search engines to quickly know if your site's content is consistent with the site's theme. More importantly, readers can learn more about your website information than what they are looking for. There is a previous article to analyze the website keyword optimization can be referred to.

Outside the station SEO: for the station outside SEO, the most important point is outside the chain. Strictly speaking, if you have more connections outside the station, that is, there are many sites linked to your site, which means that they are very recommended your site content. In this way, your site will have more opportunities to be accessed by others. Before I have an article to increase the blog or Web site backlinks 8 tips You can refer to a look.

Today's social media is about connecting people, and people are keeping a close relationship through social media. If a person knows your site, and like the content, then he will be in his social media to share, so that his friends will soon know that his friend's friends will soon know, so to share it, believe that your site will have an immeasurable effect on it.

In fact, in our daily life, our perception of a certain thing tends to be greatly influenced by the people around us. Let me give you an example:

If you buy a digital camera and you want it to be cost-effective, you are not very familiar with the camera, so you may buy when buying an inappropriate camera, how to do? Perhaps you will first search the site, this is a lot of brands of cameras, online cameras can make you dazzling. At this point, you will be able to smell the friends or colleagues around the brand of the camera is good, you will be based on their advice to buy your camera, this is the role of social media.

So, when your website or product comes out, how do you need to promote it? In people do not know the premise, you may need SEO to help. First of all through the SEO to optimize your site, so that people find you more easily from the search engine, to learn more about you, and then through the social media to promote, this will achieve the effect you want. So, SEO and social media should be combined to use, both Kothing to achieve the most beneficial effect.

If the simple SEO and not get the promotion of social media, I believe that your website or product must be very rubbish. Maybe people find your website or product through the Soso engine, but find out that it's not what they need or they don't want to be interested, so they won't share it.

Therefore, the focus is on their own content or product quality improvement, and then reasonable collocation of the use of SEO and social media, this will achieve a multiplier effect.

Source: Reader submission, original link.