The ignorance of Chinese-style web2.0 website!

At present China, countless "web2.0 website" is struggling, so, how to laugh to the last in the network of rivers and lakes? Where do they live? Today, I have a website entrepreneur's perspective, use in this industry for many years of experience and marketing knowledge of traditional industries, analysis, hope, for everyone to have a guideline, in our China, Ma Yun said such a sentence: "Have good experience of people, often speak out is a lie, tell the truth of the people, often do not know what!" ”

I hope that I have these years of experience, the real write down the site business and business views, but also hope that someone can tell the truth in the Tianya, not like donews inside, I do not know where those are true those are false.

Why the Chinese-style web2.0 Web site is easy to fail, because it is ignorance caused, how many webmaster know how to sell, and simple marketers to do the site, how many people understand China's network?

In fact, there is a clear definition of web2.0, you may be blinded by the patterns of the current Web sites, web2.0 's definition is as follows: 1. The Internet as a platform-the essence of 2. The use of collective intelligence-user participation 3. Data is the next intelinside---have core data 4. The end of the software release cycle-Forever Beta 5. Lightweight programming model 6. Software beyond a single device 7. A rich user experience specific see.

Originally is the web2.0 website is a very good experience platform in the foreign country, but, web2.0 in China, has been distorted by many people, Yan becomes the tool of quick success, you said web2.0 website can not fail?

Let's get a new understanding of the difference between web2.0 and 1.0:

Let us put countless fancy concept of shell and packaging layer peel off, in the final analysis, the Internet is actually the last two things, one is content browsing, one is people's exchanges. Content and people, this is the standard of distinction. Content-oriented, that is, 1.0, can rely on advertising, or content fees to make money, the interaction between people, is 2.0, can rely on gaming value-added services, or e-commerce to make money.

Therefore, the basic standard of web2.0, should be the relationship between people, now popularly known as SNS, social relations network.

In China the sheer 2. 0-type Web sites, if measured from a commercial perspective, are failures, so many people, so scholars every day in the discussion of the site's profit model, I read it amused, I learned the economics of knowledge and marketing experience analysis, the site wants to profit: Nothing but these, 1, media mode, (providing advertising services) 2, E-commerce, (Product sales, network Marketing) 3, services, (to provide a service, charge fees, such as: business-to-business Web sites, SNS sites, QQ membership fees, etc.).

(Of course, there are sales of traffic, such as Web site navigation station mode, ringtones download royalty, etc., but, these are not the basic model of profit, a truly successful website, only to meet the above 3 standards of one of the above, only to be counted as successful, otherwise is the garbage station).

But, what we see is a lot of people in doing boring mode of discussion, ridiculous sad, Chinese people, they fool themselves, but also harm others.

Then, knowing the basic profit status of the website, no matter what direction your website is, as long as the above 3 kinds of profit standard around me, you can. This is also the basic and primary condition of your success, but it is not necessary and sufficient condition.

On my 3 profit criteria, we analyze why China's real web2.0 web site is prone to failure and ignorance,

According to my 3 standards, the website first guaranteed readability content, but we saw 2. The slogan of the 0 station is that netizens create content, which is ridiculous view, wrong view leads to wrong operation. If you want to create high-quality content on your website, it is estimated that your website has fallen, so we are fooled, blinded and misled.

Second, our website, can charge the place to the resolute charge, now many web2.0 website just regards the user as the user, but is not the player. So the main problem they make is not that they don't pay attention to the user experience, but they make too much of the experience free, give it to the players, and then count on the popularity of the ads. This is the fundamental fallacy, the real web2.0 must not rely on advertising to profit, it is Sina's business, you can only earn a little bit from the big portal finger seam from the money outflow.

Why does the real web2.0 website not make money by advertising? The reason is very simple, as long as the analysis of the user's time to understand. The user's 2.0 of the time spent in interpersonal relationships is great, as is the time spent playing games. A 2.0 communication, equivalent to 10 times even hundreds of times when users browse information content (1.0 of the standard behavior). As a result, the latter can produce great PV and are accustomed to seeing advertisements. While web2.0 cannot compete with 1.0 in number and PV, the main advantage is in time and depth. So, to use this to the advertising model to make money, value and so one-tenth or even 1%, very poor.

Just imagine: Wei guest industry boss: k68, if it is not charged 20% Commission, just rely on advertising revenue, (its model is my 3 standards to provide service standards) I think, long dead. Watercress advocated, the page is concise, do not advertise, but not when the Commission, (its model is my 3 standards in e-commerce standards) estimated AH North has not this patience to continue to do the site, marry me nets, if not by providing advanced true love test services, can have venture capital? (Its service, is my 3 standards to provide service standards ...

Therefore, the profit of the web2.0 website, not from advertising, but from the most likely through the Internet to provide services or products, according to my observation, will be electronic education training, expert services, recruitment, insurance, coupons/cards, financial products, books, entertainment and audio-visual products, and so on, later, With the access and integration of wireless internet and sales terminals, more traditional items will be reached.

Since it's 2. 0 website, should analyze oneself objectively, set up my 3 profit viewpoint, you can succeed. However, we see how many ignorant so-called 2.0 sites are doing poor struggle, and no one tells them the truth and tells them how to move forward.

As long as your site, find a direction, and then according to my 3 criteria to design a profit model, you have the least guarantee of success.

At the same time, in the website industry mix, no matter what 2. 0,1. 0, if you have a good direction, do it.