The impact of slow down on Apple may be limited

Apple's spin-down door triggered more than 10 single class lawsuits, then forced it to apologize to the public and promised users to replace the old battery from the original 79 dollars to 29 U.S. dollars, some people think the iphone shipments may be affected, the author thinks it should be very limited impact.

Apple still has a strong brand appeal. It has been 7 years since Cook became CEO, and it is clear that Mr Cook's lack of innovative leadership has led to a decline in Apple's innovative power, but even so, Apple has been popular with the market for every new iphone release, Even though it suffered its first annual slide last year, the four-quarter growth in the IPhone7 led to a gain in the world's largest smartphone market share.

Apple released the ipad Pro, Apple Watch and other products, although not the same year's iphone, the ipad's shock, the ipad Pro was accused of copying Microsoft surface suspicion, but in the same industry is still ranked first, All this shows that Apple for many years to create a brand still has a strong brand appeal.

The iphone still has the hardware and software advantages of being ahead of Android phones. Android phones have affected the market to a certain extent with multi-core tactics, but in recent years the industry has come to realize that because smartphones run multi-threaded tasks, there is a "one-core, seven-core crowd" of Android phones, and Apple's emphasis on single-core performance is any Apple's a-system processor has always been far ahead of Android phone processors, and, of course, Apple has increased the core number of a processors in the past year in an effort to accommodate the ipad's multithreading and possibly future use on Macs.

The iOS system is also the core competitive advantage of the iphone, as evidenced by the ease with which the iphone's hardware and software are optimized, which will keep its iphone fluent for years after users have been using it, and the fluency of colleagues using iphone5s compared to some Android phones is still pretty good.

Fruit powder loyalty is not the Android phone business comparable, most of the survey data show that Apple's user loyalty is far higher than the Android phone companies, this year, Apple in September released IPhone8, IPhone8 plus due to its lack of innovation, After years of not updating iphone users to rush to buy old IPhone7 and boost iphone sales in the Chinese market, a flurry of technology-Iphonex listings in November sparked a global snapping spree.

This shows that although the iphone has been challenged by the lack of innovation but a significant part of the user has not to buy the Android phone, but wait for the Iphonex with enough innovation, or choose cost-effective iPhone7, it can be seen that fruit powder on the iphone love is beyond the imagination of the outside world.

In fact, this time Apple through the iOS system to limit the performance of the old iphone is also a frustration, the use of the old iphone still has a very good performance restrictions on these users to upgrade the purchase of the new iphone, in fact, this phenomenon has appeared on the ipad, An analysis of the decline in ipad sales in the last more than 10 quarters is due to the quality and hardware and software performance of the ipad, which has led users to be reluctant to upgrade their new ipad.

Apple's incumbent CEO, Cook, who has always valued profits, has seen a bigger drop in its share of the global smartphone market in the three quarter, and to boost profits by boosting sales of the new iphone, has come to think of the downside, and the intense user response has forced it to reflect quickly.

Of course, the use of software upgrades to limit the performance of mobile phones is clearly contrary to business ethics, it has suffered more than 10 of class action can see the global users of its anger, but the Android phone companies want to take advantage of this, and even affect the sale of the iphone is difficult to become a reality, Gartner recently did not expect China's three mobile phone companies Huawei, OPPO, vivo four-quarter smartphone shipments only a micro-growth or even decline, the Android phone companies or should be more thinking about their differences with the apple where, rather than "learn" apple side spit bad apple.

Bei Ying Ramble on Baiyingmantan