The importance and general method of SEO to site URL optimization

As we all know, the SEO community is a lot of people hanging on the tip of the Bible is, "content for the king, outside the chain for the emperor, this sentence from the date of the birth of the SEO began to be the industry to do SEO guidelines, but also whether we are doing Zhengzhou seo or do other key words to start the basis of the point. Yes, although doing SEO to face the object is a search engine, is the machine, but ultimately through the search engine delivery needs to express, or the user itself, so the content is important, SEO ultimate service purpose or to serve, so that those who have targeted, search this keyword, can find the content he wants, This also conforms to the search engine development direction and the service goal; Besides the chain, is to put your website and search engine as a person's social interpersonal relationship to consider, a person of the more social relations, know more people, praise more, that this person's prestige is higher, on the contrary, a person's self closed, no contact with the outside world, Or make a mess of friends, bad comments like the tide, then his prestige is lower, a website is the same reason, the site's internal more reasonable, the higher the content relevance, keyword and description in line with the general content of your site, not plagiarism or false original content, more links outside the station, the article was reproduced more, Then your keyword ranking is higher, the higher the weight, that is, your SEO is counted as success.

Content is a site's foundation, outside the chain is a site bridge, of course, there is a very important factor is the site's internal URL, that is, within the chain, the site chain layout of the quality of the search engine crawling and included, then how should we decorate our site inside the URL?

　1 site column and article page URL depth

The layout of the column should be clear and reasonable, now most of us build stations have chosen CMS system, such as weaving dreams, empires and so on. So how to build their own website of the column directory, it is best to uphold the final page depth of no more than three of the principle, that is, the column directory should be placed in the root directory, article page can be placed in the first level of the column directory or nested level two column directory, but it is best to adopt a more reduced path approach, The article page is placed inside a fixed article folder, for example, the creation of a content folder, all the generated articles placed inside, column words are used a directory, and then the home page, as far as possible is all the columns in the home page are presented, to build a clear search engine crawling anchor text, Article words as far as possible to update also appear on the home page, so that a an article update, the home page will be updated, so when the search engine spider retrieve the home page will be retrieved and the last different content, and then follow the URL crawling selection included, Here need to say is the general Baidu Spider Search a website words will be more concentrated in a day of a moment, but not too fixed, many times to retrieve, such as retrieving the home page, perhaps in the first few seconds have been retrieved but then repeated retrieval many times, so that it can get more content, So we are in the layout of the site when the URL to pay attention to as much as possible in the home page to display our links, so that the first time the spider can easily easily grasp enough.

2 content page related articles call

In many mainstream CMS article management system has a fixed related article call command, we simply call the relevant title and key words have associated articles in the article page on it, and what is the benefit of this? First let search engine spider not so troublesome crawling and analysis can quickly find the key words related and content have related pages, followed by the title of the call has relevant keywords, but also for the page added some keyword density, and secondly is also to provide users with convenience, Make it easy to find content that interests you.

　3 Popular Click of the article call

For the user generally theoretically, the most popular click of the article is a better article, for search engines, it will also think so, an article more people access to click, the more people read, then this article ranked the more forward, so we decorate the site URL link when you can try on the home page, Section page or in the content page to call some popular click articles, so it is easier for search engines to crawl included.

　4 Change of anchor text information in position navigation and navigation

In general, some mature CMS systems have commands to call location navigation. Is the section page and content page of my location navigation, of course, the general default are home > and so on, then we can make a slight change in the call file, home, we can change to our website title, Or we're going to do the main keyword.

　　5) More or read the full text of the anchor text information

When we do the station, we always have to use some words that are not related to the main station keyword as anchor text information, for example, more, or read the full text of these words, in fact, these we can be processed, that is, add a label title attribute, can be the title of the article, can also be the article keyword.

　6 article list and article title anchor text title information

We call the article URL link in the first page, you can not simply call a chain to take the line, we can in the title of a tag attribute to add the title of the article or add the article information.

The above is I do in Zhengzhou SEO when summed up for the station to optimize some simple experience, as for the site outside the URL of some knowledge, it involves us to promote the outside chain, I will gradually introduce to you. (This article from Zhengzhou seo:http://www.welmkt.com, reprint please indicate the source)