The importance of keywords in seo optimization

1 META tag

Generally, the three parts of the content determined by a spider include title, kedwords, and description, which must contain your core keywords. The content in description is displayed by the search engine. Therefore, you need to place several keywords into a meaningful statement. For an enterprise, it is better to have a statement with promotional value. These three tags should also be placed on other web pages. The keywords for different content are different. Do not place the same keywords on each page.

2 Navigation

Navigation and columns are an important part of search engine judgment. Adding important keywords to the navigation bar, secondary navigation bar, map, and topic bar is not only convenient for customers to search, but also helpful for SEO.

3. Article title

The title of an article is generally displayed in bold, and search engines think that bold words are important. Therefore, from the title and sub-title of an article, it is best to put the keywords you want to optimize. Adding keywords to the title of an article can highlight the role of the keyword.

4. Article content

In addition to keywords in the title of an article, the content of the article should also contain keywords. Because the search engine will determine which important keywords are based on the number of keyword occurrences in the content and title of the article. The method can be implemented by means of bold or anchor text, so as to control the density.

5. Advertisement

The purpose of SEO is to save the advertisement cost for search engine promotion and get a good ranking. Therefore, when serving advertisements externally, you need to add keywords to point to the webpage at the same time. (That is, the anchor text) I will not say much about the function of the anchor text.

6. External promotion process

Keywords are not only reflected in the internal tags, navigation, columns, titles, content of the website, but also in the content of external promotion. Keywords must be placed for articles, image descriptions, and video descriptions.

Let's take a look at the cause analysis of a website being attacked by K.

When a problem occurs on your website, do not draw conclusions easily. You must analyze whether you have changed something recently, such as the title, description, and keywords. Then, find the conclusion, eliminate the cause, and finally solve the problem.

1: my website was launched by Baidu one day. After being indexed, I modified the description and added a few words. This should not be a factor of k;

2: my server was suspended for one night + one day for some website reasons on the server before it can be opened normally. At the same time, the server also changed its ip address, I am not sure whether the ip address has been replaced by k or not. I can't see that k has been replaced by another ip address on the Internet;

3: The website content is a movie site. Basically, the content is collected. However, many things have been added to a movie station, and they should be modified as much as possible;

4: The website may be over-optimized. I have not done anything about the latest optimization. I am constantly posting some of my website's video information on some websites and exchanging some links with some friends. This may be a cause of k ;;

5: none of the links found the problem and my connected websites were normal;

6: server problems are the same as that of websites with ip addresses that are not affected by k-grams. As for server instability, my website will often fail to be opened during education.

7: The website has been infected with a Trojan or infected with viruses and has not been found yet;

8: there is no problem with the robots file.