The importance of the company's self-built SEO team

The company must have high sales, to rely on the salesman this is far from enough, with the network regardless of the development, the current E-commerce point of the most area of the mall, most of the business and related businesses are dependent on the network, rely on the search engine. If you now have a search engine optimization strategy that has the job to perform, who do you want to do this long term search engine optimization? is the search engine to do the bidding? or do SEO optimization. Hire an SEO expert, or outsource its work to a professional SEO company to implement it? Of course, before I do not analyze you will choose the second, outsourced to a professional company to do SEO work. So you can save snacks, as long as the purpose of the cost, you are not so much in the call. It might be the opposite of what you decide to do depending on the circumstances, and the factors that vary, such as the cost budget, the scope of the work, the effect, the value is not worth it. Or you don't believe in search engines, you just want to focus on the bidding rankings, the effect you will feel steadfast. Or you want to set up an SEO team to implement the internal maintenance project.

Each enterprise and the company's situation is different, so I am here with you to explore the professional SEO company to do SEO work and the company's internal build SEO team to do the difference.

First, please professional SEO company

Its advantages:

The most important thing is to reduce their pressure, professional SEO companies have professional skills in all aspects of the experts: strategic Planning, copywriting, link building, site structure and technical issues. Search engine optimization is its core competitiveness. They will focus on new technologies and the latest business trends. An external agency or consultant can be a trustworthy partner, contributing to the innovation of internal business while providing a new perspective outside the business.

Its disadvantages:

Outsourced to the professional SEO company in the cost will be far higher than the operation of internal maintenance. Success metrics can become blurred and data overload. Even if you outsource and monitor work that should be part of internal maintenance, and even if you package it to them, the things that you do in turn will not be low.

Ii. self-built SEO team

Its optimization:

SEO work is a mysterious work, relying on the technology, the need for continuous irregular follow-up site, update the content of the site process. Have sufficient time to maintain the site management and all aspects are completed in-house, and can understand some of the illegal rate of posts, like an industry station.

Its disadvantages:

The disadvantage is that it will bring you pressure, because the SEO team needs management, management is not thought so simple, take resources is a very headache, even you do not know how resources should be to find. Without resources, you have to think about what to do if you build a station group. The station group is not to say one two can solve the problem, is not enough, does not have tens of thousands of station group, that so station group is not tenable. When posting, update the article, how to understand the structure of writing. Then you have to spend time to each SEO site to understand the article, posts, tag writing. Furthermore, you have to regularly see if the team posts are up to standard.

The above content, I believe you see, will have feelings, although now professional SEO team is increasing, can have their own team, with a set of perfect SEO work strategy plan, is 10 one. Through the above points, I also believe that everyone has got the answer, of course, the answer depends on the individual circumstances to decide. Because everyone's ideas are different.

Author: Ding Shang (http://www.ppwj.net) SEO professional consultant Chamvin. This article in the A5 starting, hope to be useful to everybody. Welcome free reprint, reprint, please retain the original traces Oh. Thank you!