The industry requires a review of the monopoly of Google transactions

The acquisition of Google has aroused serious concerns of Internet and media companies, and it is expected that they will urge US anti-monopoly regulators to strictly review whether the transaction hinders competition in the online advertising market.
Last Friday, Google beat its main rivals Microsoft and Yahoo, and acquired DoubleClick, a Web advertising provider, for $3.1 billion. The transaction strengthened Google's leading position in the Internet advertising market.
Microsoft, the world's largest software vendor, said the deal would create a monopoly on Google's online ad market to provide information on their access to massive Internet user behavior.
"This proposed acquisition will seriously impede competition and lead to privacy concerns," said Brad Smith, senior vice president and general manager of Microsoft, in an email statement. We believe that anti-monopoly regulators should strictly Review M & A transactions to ensure competition in the online advertising market ,"
Jim Cicconi, senior executive vice president of AT&T's external and legal affairs, said on Sunday that the deal offered Google the opportunity to select winners and losers in the Internet advertising industry. Whether Google is dominant in the online advertising market and becomes a broker of the online advertising market is the clearest evidence of market dominance and dominance.
Internet and media industry analysts said Google's acquisition transaction will make it more focused on its advertising expansion to the printing, television and wireless broadcasting fields.
Google said on Sunday that it had signed an agreement with the wireless broadcasting department of Clear Channel, the United States's highest wireless broadcasting company, to sell some of its ad catalogs. Earlier in the year, Google signed a similar TV advertisement sales agreement with EchoStar, the second largest satellite TV provider in the United States.
Shortly after the acquisition was announced last Friday, Google's CEO Eric Schmidt said at a press conference that he expected the transaction to be approved by anti-monopoly regulators. At a conference call, the CEO told reporters and analysts: "The online advertising market is a real and absolutely competitive market ."
According to a report on the Wall Street Daily website, Time Warner is also concerned with urging regulators to strictly review Google's acquisition transactions. Time Warner did not give an explanation of the news on the Wall Street Journal website.