The influence of the medical website on the ranking of Baidu from the perspective of external chain relevance

Baidu's recent large number of major updates affect countless medical sites, the forum every day the most discussion is your station how, was K, recovered it. Medical station and other stations are a little different is the competition between the industry, most of the seoer are in the health site, want to own the site has a good ranking is to squeeze out other competitors of the station, step on the body of others forward. Therefore, the medical station outside the chain also to a certain extent determines the future of this site.

SEO know that "within the chain for the emperor, outside the chain for the king" This sentence, and daily work around the chain, outside the chain, which do the most is the outside chain. about how to do outside the chain, do outside the chain to pay attention to which, the knowledge in the Internet has become rampant, casually Baidu, you will find in the system of the outside of the chain of those forms. But real to practice, a lot of novice SEO will find, this is really a tangled thing, outside the chain to do enough, do a wide enough, repulse but someone else a more than 1000 outside the chain of stations. I also do the medical site, access to the industry, every day is also crazy hair outside the chain, see the Forum on two eyes, peak one months can send more than 4,000 outside the chain, and then continued to send a few months, the author found the author to do outside the chain of station and no how much improvement, but some station also backwards! It seems that Blindly to hair outside the chain does not bring too many benefits to the site, the chain or to have a choice of hair.

A recent Baidu major update, the author's hands of the station has not changed too much, before receiving the impact of the station has not been restored, in the study of the competitor's station, the author is surprised to find a 5-year station unexpectedly also be Baidu K off, replaced by the line is only 4 months of new station (Figure 1).

　　

"Figure 1"

From the picture can be seen, this site does not have too many features, even snapshots are not the latest, included is only more than 500, but it is in someone else 5 years old station after the fall of the place, dominating the home page. The only difference is that they are outside the chain of different ways, the author boldly guess: is not the chain of factors leading to the difference between the two stations!

So, the author carried out an analysis, Baidu "Gastropathy Hospital" this keyword, take the home of the medical station (first class domain name and must be hospital site) analysis of the composition of the chain (Figure 2, figure 3) for the part:

　　

"Figure 2"

"Figure 3"

Figure 2 is the second site for Baidu, Figure 3 for the 8th site, other sites here do not do too much to repeat, we see the two sites outside the chain, is not there are many places is the same? Careful readers will surely find that these two stations do not choose the way to classify information when doing outside the chain, And the release of information are relevant to their website keyword, are around the stomach to expand the chain of construction, although in the early rankings of the site is not optimistic, however, experienced several major updates to the baptism of Baidu, they yiran not fall, laughing to the end, the rankings have a sharp rise! Can say this Baidu update, the most benefit is to do outside the chain of the station To the outside of the author's site chain, here to give you a picture of the reminder (Figure 4):

"Figure 4"

It is not difficult to see, the author of the site to do the chain is really what the pattern has, all-encompassing, is simply a kaleidoscope, pay attention to the breadth of the chain, but do not pay attention to the relevance, will inevitably lead to their own site affected! Do outside the chain to pay attention to the relevance, this most seoer know, but really do so how many?

Baidu every update is emphasized a problem: the user experience! The user of course refers to the person! But as the audit of our website Baidu Spider, it is how to experience our website? If he is crawling our back chain when found webmaster site has our back chain, the government network also has, even the entertainment game of the website also has, So for spiders, it's not good to experience the answer! It is clear that the chain is done to the spider to see, so that the spider know our station, if do medical sites, regardless of relevance, leave a link everywhere, causing the spider pain experience. Then want to own the station has the good rank is also the Arabian Nights! As for K station and outside the chain has no relationship, I think more or less still have influence!

Conclusion: After this conclusion, we are not all to adjust their own outside the chain of thinking, look back to the relevance of the chain? I believe that in the future of Baidu update, the relevance will more and more affect the ranking of the site!

Article by (Wuhan Gastrointestinal Hospital http://www.whkwb.com/) original writing, respect for original results reproduced please specify the source!