The innovation of local communities in the mobile era and social networking is the best starting point

　　

It is a local website that grew during the period of the PC's profitability, with the community as its primary shape, and after nearly 10 years of deposition, it has become the leader of local Chinese websites.

After 2012, the mobile internet process is significantly accelerated, the PC traffic begins to flow to the mobile end, and the flow of the lane evenly 20% at the mercy of the increase significantly slowed. Although the total number of user visits is still slightly higher, the per capita use time is significantly declining. 2013 we did a brief community mobile translation, the commodity rough, get the rated 30% traffic.

　　Local community skills development weak, commodity operating experience, and mobile is a sure way, how to move into the mobile, most of the local site at the helm of the people are very melancholy. I did not fully agree with a colleague's brother, who had issued a post saying that the way to borrow giants, such as the micro-community, as a distribution of quality content to deal with the mobile. Do a strong content, the power burst of course, but relying on the great danger significantly greater than the opportunity. As the most important content path and future direction of the local website, it is necessary to hold firmly in the hands. We expect me to write a local website mobile direction selection, in fact, I am also a beginner, recently done some ideas to comb, and we share, please we correct: first, the local community mobile, abandoned chatty content positioning, focus on small and specialized crowd positioning in the PC age, a community or a section of the strong, is simply the content of the arrangement to carry out, the manager to select the content of the site to guide and control the content of the community to meet a certain kind of or air, through the promotion of point-to-point users to view the interaction, the content of the heap has brought the search engine traffic, gradually gathered a lot of interest in this kind of content. And the mobile era, an app is an island, it for the detailed use of the scene, the user opened the need is very clear, once opened not enough value, once again turned on the power is greatly reduced. Without the search diversion, the aggregation is not enough to launch the user, very simple to become dead island. In reverse, the user contacts contact the natural composition of the photo-text stream as the center of the Brotherhood community, but no vainly disobey sense. This is a key issue: traditional communities are linked by content, and mobile communities generate content by contact. The feature of mobile Internet is the weakening of content import, more is a kind of aggregation of social connection. Traditional local community, content chatty, has the city topic and has the day to spend, the section is many, the user swims in each section to browse the content. And the point to move, must be a crowd filter, more is a kind of crowd aggregation, abandon the past chatty content, to focus on small and specialized crowd positioning more appropriate. Second, the traditional BBS shape and mobile interaction has hedging, information arrangements to cater to the characteristics of mobile devices at that time, the local community is simply to move the forum to the mobile phone, through improved experience of the method to deal with mobile, in the continuous user understanding of understandable, but long time to lock the shape of the product in the form of the post, not appropriate. Mobile device, the user's several pictures of several lines of text can be composed of content, no title concept, more direct; Information arrangement method more time axis letter information flow, with remarkable daily rest characteristics, and traditional community content sorting to reply to the dimension is not the same; top stickers, sofas these BBS civilizations do not exist; Push home form is now inappropriate, because the foundation can not guess the user to open the app want to see what, on the phone to select more than 100 sections to let people collapse, the translation of the product shape on the phone to see, the more the more fresh.