21st century is the image, network and multimedia era, the more vibrant the Web site more attention to the quality of the picture, and the role of the picture is not like the past is only playing the role of documentary, but the combination of documentary, instantaneous, artistic and other comprehensive features, embodies the web design visual communication way and process.
Photography and web design are in a sense of consistency and similarity. Photography is also a creative act, whether it is news, portrait, advertising, scenery or creative photography, photographers are required to photograph the message conveyed by the theme of clear, and in line with the aesthetic rules. This is consistent with the aesthetic characteristics of web design. From the creative process, photography and web design activities are required to have the realization of. Multimedia technology has promoted the development of digital photography technology, the perfect combination of digital photography and image processing technology, and also promoted the development of web design to some extent.
In web design, the function of photographic works mainly includes: as the material of design creation, as reference of design originality, record design process and detail, and use for result archiving. In addition, photography can cultivate a person's aesthetic interest, improve creative thinking ability, observation ability, thinking ability, composition ability, and the use of light and color ability of a very effective way, and these abilities for web designers, is also very necessary.
The spiritual connotation of photography and web design works is manifested by the peculiar form language. For photographers and designers, the mastery of formal language is the standard to test the level of creation. Because different photographers and designers differ in the degree and depth of formal language mastery, the understanding of formal language is different and applied differently. Therefore, people can enjoy the colorful, different styles of photography and web design works.
Whether for the photographic work or the web design works, judged its good or bad according to the unified standard, that is, should have a distinct theme, the theme of outstanding to convey accurate, valuable, rich information, can arouse the attention of the viewer. This is the most "intimate" relationship between photography and web design.